General Mills plans to introduce a host of new ready-to-eat cereal products to the US in 2013, but seems unlikely to heavily discount its range to line up with competitors.
New Nature Valley protein bars will be as big as Fiber One brownies in their first year, General Mills has predicted as consumers replace “mindless munching” with healthier snacking options.
General Mills claims it has improved the nutritional profile of 68% of its product line by sales volume since 2005, reformulating to include more fiber, calcium and whole grains, and less sodium, saturated fat, trans fat and added sugar.
A raft of new products from whole-grain pizza crusts under the Pillsbury brand to a Cascadian Farm granola packed with ancient grains, will hit stores this summer as General Mills ramps up its new product development activities.
Yoplait manufacturer General Mills is set to launch a “strong innovation line-up” over the coming year in an effort to reclaim a greater share of the Greek-dominated US yogurt market.
While US food heavyweight General Mills reported a 12% rise in sales for the 2012 fiscal year ending May 27, it said growth had been constrained by cost pressures in a difficult economic environment.
General Mills has said it opposes a proposed Minnesota State ban on same-sex marriage, saying that the measure is not in the best interests of its employees or the state economy.
General Mills has agreed to buy Brazilian food maker Yoki Alimentos for 1.95bn reais (about $853m) in a move it says could double its annual sales in Latin America.
Job cuts at General Mills will be mostly in “administrative and support positions”, said the firm, which has just unveiled plans to slash more than 2% of its global workforce.
General Mills is the latest company to experiment with QR (quick response) codes and plans to add them to its cereal boxes, but one well-known technology commentator is sceptical about their benefits.
Kraft and General Mills have both announced the launch of dozens of new products for the New Year, with Kraft’s line-up including a strong focus on customizable foods, and General Mills emphasizing the growing influence of multicultural consumers.
General Mills has defended its fruit snacks after lobby group The Center for Science in the Public Interest (CSPI) and law firm Reese Richman launched a class action against the food giant accusing it of presenting products that were “little better than...
One of the nation’s biggest yogurt brands has launched a blistering attack on the US Trademark Trial and Appeal Board (TTAB) after it sided with General Mills in a ruling that has prompted two lawsuits in less than a fortnight over the use of the word...
General Mills expects to see a sharp acceleration in Greek yogurt sales this year after bringing on new manufacturing capacity and ratcheting up advertising spend.
As the economy remains in the doldrums, Americans are showing signs of “frugality fatigue” while food is increasingly “playing an important role in helping consumers cope”, according to trend watchers at General Mills.
The next generation of open innovation projects will move from one-to-one partnerships to ‘many-to-many’ collaborations involving multiple partners in a bid to bring game-changing new products to market more quickly, General Mills has predicted.
General Mills has signaled its intention to make a bold move into the functional foods market with new products targeting cardiovascular health, cognitive function and weight management.
General Mills has entered into definitive agreements to acquire a 51 percent controlling interest in French yogurt maker Yoplait and a 50 percent stake in a related entity that holds the global Yoplait brands.
A potent combination of lawyers on the make, a rise in activism from consumer lobby groups and food manufacturers pushing the envelope with more aggressive health claims is set to prompt an “explosion” in class action lawsuits in the coming years, according...
The National Advertising Division (NAD) of the Council of Better Business Bureaus has approved General Mills’ advertising claim that its Progresso Light Soups are ‘Now Even Better’, despite a challenge from the Campbell Soup Company.
Most Americans believe they consume enough whole grain – but only five percent get the recommended three servings per day, according to new research carried out by General Mills.
Cereal and snack manufacturer General Mills posted lower than expected Q2 results yesterday as commodity prices increase and product prices become more competitive.
General Mills has reduced the sugar in its children’s cereals by an additional 8 per cent in 2010 and aims to introduce further reductions to its Big G cereals range.
Nestlé is unlikely to acquire Yoplait according to an industry analyst, who predicts that General Mills would be the eventual winner of the yoghurt business.
Sluggish demand for breakfast cereals in the US market has been noted by a UBS Securities research report, citing fewer new product innovations as a contributing factor.
General Mills is forecasting ongoing volume growth for the ready-to-eat breakfast cereal category in the US despite the fact that market penetration involves about 90 per cent of US households.
A request from US snack manufacturer General Mills for a further hearing over a product shape trademark ruling has been denied by the Israeli Supreme Court.
General Mills is facing accusations that the palm oil used in its food products is sourced unsustainably, and is strongly linked to deforestation in Southeast Asia.
General Mills intends to reduce sugar in cereals advertised to children to single-digit grams per serving, the company said on Wednesday, but has not committed to a timeline for the reduction.
General Mills has responded to a Food and Drug Administration (FDA) letter asking for more evidence to support a revised health claim regarding the impact of Cheerios on cholesterol levels.
General Mills is beefing up its Worldwide Innovation Network (G-WIN) with an online collaboration tool to align “scientists, researchers, engineers, inventors and entrepreneurs” with technical challenges highlighted by the company.
The Smart Choices labeling program has been suspended just days after the Food and Drug Administration (FDA) said it would examine whether front-of-pack nutrition claims are potentially misleading.
A federal court panel has ruled that five pending lawsuits against General Mills for claims about the purported cholesterol-lowering benefits of Cheerios will be consolidated into one multi-district case.
US food giant General Mills has committed to reformulating its category-leading Yoplait yoghurt brand with rBST-free milk – a move it says was prompted by consumer demand.
Kraft may be selling the US based cereals business for as much as
$3bn (€2.2bn), because of pressure from new legislation in regards
to advertising to children, according to a report by the Wall
Street Journal.
General Mills is to help set up a new Food Science division, which
will draw on the expertise of retired scientists and engineers to
fuel innovation within the firm - and in the food industry in
general.
General Mills is to change the packaging of some of its products as
well as embark on a new marketing campaign in an effort to promote
good nutrition to children.
Changing its entire cereal portfolio to whole grains last year
presented General Mills with a huge opportunity, but also a number
of challenges, said the firm, which yesterday explored the steps
leading up to the launch of its whole...
Leading food firm General Mills has launched two new multicultural
marketing platforms in an effort to promote its products to African
American and Latino consumers.
