General Mills

Kite Hill seals $40m investment round led by General Mills' 301 Inc

Kite Hill seals $40m investment round led by General Mills' 301 INC

By Mary Ellen Shoup

Plant-based 'chef-inspired' food brand Kite Hill has closed a $40m capital raise led by General Mills' venture arm 301 INC. with participation from CAVU Venture Partners, which according to CEO Rob Leibowitz, will be put towards expanding...

General Mills' CEO Jeff Harmening said the company will focus on driving growth in cereals, yogurts, NPDs and e-commerce to revert its fortunes in 2018. Pic: ©DepositPhotos/jetcityimage2

General Mills prioritizes cereal growth for fiscal 2018

By Gill Hyslop

General Mills said it will focus on growing its cereal venture with Nestlé, unlocking growth opportunities and investing in NPDs to overturn the company’s historical decline in quarter-on-quarter revenues.

The most widely cultivated oat varieties such as Avena sativa are not very high in protein

General Mills seeks to patent high-protein oat variety

By Elaine Watson

General Mills is seeking to patent a new oat variety with more than double the protein of standard cultivated varieties and a more stable fatty acid profile, making the oats less prone to oxidation. 

General Mills invests in organic to boost sales, ‘do the right thing’

General Mills invests in organic to boost sales, ‘do the right thing’

By Elizabeth Crawford

General Mills’ splashy commitment last year to double the number of organic acres it sources from by 2019 not only is a strategic business move to boost sales, but part of a larger effort to “do the right thing,” according to the company’s organic ambassador. 

The dairy partnership will help General Mills double its organic acreage by 2019.

General Mills and Organic Valley enter dairy partnership

By Mary Ellen Shoup

General Mills has entered a strategic sourcing partnership with Wisconsin-based dairy cooperative Organic Valley that will help roughly 20 dairy farms add around 3,000 acres to organic dairy production over the next three years.

Mars:

CFSAF: 'Gen Mills was forced to make decision because of Senate’s failure to act'

General Mills and Mars to roll out GMO labeling nationwide as Vermont deadline looms: 'We can’t label our products for only one state'

By Elaine Watson

It was prompted by pragmatism, rather than an ideological shift, but General Mills and Mars have resolved to roll out GMO labeling nationwide as Congress has proved unable to hammer out a federal solution that all stakeholders can get behind before new...

General Mills nears goal of 100% sustainably sourced palm oil

General Mills nears goal of 100% sustainably sourced palm oil

By Elizabeth Crawford

Through partnerships with small farmers, non-governmental organizations and other industry stakeholders, General Mills reports it is making progress towards its goal of sustainably sourcing 100% of its top 10 ingredients by 2020.

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