As the concept of clean label continues to evolve and transition from an industry term to one consumers understand and seek, companies should take a more sophisticated approach to the trend by accounting for how different generations prioritize and interpret...
As natural and organic goes mainstream, Whole Foods’ differentiator is, well, not that different from the rest of the market anymore, says one retail analyst.
Millennials are more likely to be hungry for new food products than other demographics, with 38% “always looking for new food products to try” versus 31% of total shoppers, according to survey data* from Chicago-based researcher IRI.
Compared to previous generations Millennials are far more likely to make spur-of-the-moment food decisions and have less well-stocked pantries, say market researchers. But many food retailers are not geared up to meet their changing needs.
Shoppers in Generation X (aged 35-44) are more frugal than baby boomers and seniors - but not quite as miserly as Millennials (aged 18-34), according to new research conducted by SymphonyIRI.
Younger consumers aged 18 to 29 are likely to play an important role in US economic recovery due to optimism and a willingness to try new things, according to a new report from Packaged Facts.
