Campbell Soup Company is hoping a $160m refurbishment to its Pepperidge Farm bakery in Richmond, Utah, will tip its Goldfish cracker brand over the billion-dollar sales mark.
With the $151 billion US snack business projected to grow 3% to 4% in the next 12 months, Campbell Soup Co. is adopting an aggressive multi-prong strategy to increase its share while simultaneously increasing and sustaining its margins by double digits.