Tapping into the demand for snacking occasions and culturally inspired foods, food brand Yaza launched in the US last week, as it prepares to spread the word of labneh to a wider audience, Christian Karim Khalil told FoodNavigator-USA.
Yogurt heavy-hitter Oikos returns to the Super Bowl this year with an ad featuring former football coach Deion Sanders as part of an ongoing 360-degree campaign that is tackling unfavorable common perceptions about yogurt and healthy eating – starting...
Two Good Greek yogurt has become a $200m+ brand, and the #2 contributor to dollar growth in the total yogurt category, in its third year on the market, claims Danone North America.
Self-manufacture is not for the faint-hearted, but for Long Island, NY-based Nounós, maker of the first FDA-approved cheesecloth-strained Greek yogurt in the US, there wasn’t any other option, say the founders, who are now supplying 2,500 retail outlets...
Danone is hoping to make a splash in the small but rapidly growing plant-based yogurt segment with a Greek-style product under its Silk brand boasting 10g of protein from peas and a thick, creamy texture from coconut cream it claims will be a game changer...
Chobani has filed a confidential draft registration statement for a proposed initial public offering (IPO) with the Securities and Exchange Commission (SEC). The number of shares of common stock to be sold and the price range for the proposed offering...
Danone North America is refreshing its Oikos Greek yogurt blended line in a bid to revitalize flagging sales and appeal to a younger demographic, adding 50% more fruit, deploying new cultures for a creamier taste, and replacing its signature blue packaging...
Chobani has moved further into the functional foods arena with the launch of probiotic yogurts and shakes, which follow hot on the heels of its plant-based probiotic beverage and protein- and fiber-packed Chobani Complete range, which hit shelves in the...
Clio Snacks, which makes chilled Greek yogurt bars dipped in chocolate, sees itself as supplementing a declining Greek yogurt category by expanding usage occasions and answering the consumer call for a permissibly indulgent snack.
Since hitting the market in 2011, Yasso frozen Greek yogurt has been generating double-digit revenue growth year-over-year with no signs of cooling off, according to founder Amanda Klane and Drew Harrington.
US retail sales of Greek yogurt have been declining over the past two years after a meteoric growth spurt, but there are still pockets of opportunity, particularly in drinkable formats and kids’ products, claims drinkable yogurt brand Pillars, which is...
Greek yogurt accounts for about 54% of the overall yogurt category in the US, coming a long way from less than 1% of the market nine years ago when Chobani CEO and founder, Hamdi Ulukaya, first brought the Mediterranean dairy food to the US.
Chobani says it has been steadily increasing its share of the total US refrigerated spoonable yogurt market over the past 16 months, moving up from 16.5% in February 2015 to 20% in May 2016 according to the latest Nielsen data*, while Yoplait-brand owner...
Five-year-old Yasso – which scored an industry first in spring 2011 with the launch of the first frozen Greek yogurt bars – continues to outpace its deeper-pocketed competitors in the frozen novelties category, driven by a new wave of 'ice-cream-centric'...
Chobani has launched a multi-media campaign homing in on the ‘all-natural’ credentials of its Simply 100 Greek yogurt range and drawing shoppers’ attention to ‘artificial’ ingredients in rival products.
While some commentators believe we have reached ‘peak Greek’ in the yogurt aisle, Dannon remains bullish about the growth potential of Greek yogurt as new Evolution Fresh fruit-on-the-bottom Greek nonfat yogurts with the tagline ‘inspired by Dannon’ roll...
Chobani has been selected by the US Department of Agriculture (USDA) to serve as the main supplier of Greek yogurt to the National School Lunch Program.
What are the hottest new trends in dairy? Grass-fed everything? A whole milk renaissance? High-protein kefir? Quark? And what’s next after Greek yogurt?
While some commentators believe it has peaked in popularity, four of the top 10 new CPG products of 2014 were in the Greek yogurt category, suggesting it might be a little early to write it off just yet, according to the latest New Product Pacesetters...
Yogurt maker Dannon’s partnership with cold pressed juice giant Evolution Fresh creates a powerhouse that could bring renewed energy to the Greek yogurt category, which has been slowing recently.
Ginger, turmeric and sprouted grains are hot, while kale and Greek yogurt are cooling off, according to trend watchers at Rabobank International who walked the floor at the 2015 Natural Products Expo West show in Anaheim earlier this month.
As U.S. sales growth of yogurt slows, marketers need to shift their focus to potential category drivers beyond protein-dense Greek yogurt, such as new consumer segments and packaging innovation, according to market analysis from Packaged Facts.
Stevia-sweetened yogurt has 15g protein per 5.3oz pot
Dannon is attempting to revitalize the Greek yogurt category with a new high-protein Greek yogurt sweetened with stevia “that appeals equally to both men and women”.
Three years ago, Greek yogurt was on fire. Today, as the category has matured, its growth has slowed to a more modest pace, while one market watcher predicts dollar sales growth in the overall yogurt category (which has been driven by Greek in recent...
2014 SPECIAL EDITION: HEALTHY AND FUNCTIONAL DAIRY
Dannon is looking to drive incremental growth to the dairy category with the launch of a new indulgent dessert brand called Dannon Creamery that targets a day-part US yogurt marketers have traditionally struggled to corner: the evening.
Greek yogurt has long been edging its way beyond the refrigerated aisles and into everything from coated snacks to bars, to baking chips and frozen yogurt. With that, the competitive landscape has grown increasingly crowded, with big names including Chobani,...
Chobani has unveiled a raft of new products that will start hitting shelves this summer, including Chobani Oats - yogurt mixed with fruit and oats; Chobani Indulgent - its first desserts; and Chobani Kids - snack packs for kids.
New data from Nielsen reveals that Chobani’s Simply 100 Greek yogurt already has a 1.3% dollar share of all refrigerated yogurt, just six weeks after its national launch, with distribution still cranking up.
Chobani will make its first foray into the organic market later this year with the introduction of 32oz grass-fed multi-serve packs of its Greek yogurt.
Chobani has donated more than 5,000 pots of Greek yogurt originally intended for US athletes at the Winter Olympics in Sochi to food banks in New York and New Jersey.
Greek yogurt byproduct acid whey has become a significant concern for the US Department of Agriculture (USDA), says a company tasked by the agency to complete the development of technology to alleviate the issue.
Chobani “continues to lead the Greek yogurt category with 37.6% of the market, despite being outspent dramatically by competitors in advertising”, said the firm after rival Yoplait upped the ante with a new ad campaign claiming Americans prefer the taste...
The US Department of Agriculture (USDA) has rubbished premature claims by Chobani, a Senator and a Congressman that it has approved an expansion of the National School Lunch Program's Greek yogurt pilot program.
Whole Foods said Wednesday it plans to dump Chobani as a yogurt supplier at the beginning of 2014, citing a number of reasons—primarily that it has become more selective in shelf allocation with the recent explosion of Greek yogurt brands.
Chobani is going head-to-head with Yoplait Greek 100 with the launch of Chobani Simply 100 Greek Yogurt, a 100-calorie authentic strained Greek Yogurt sweetened with monk fruit, stevia leaf and evaporated cane juice.
US sales of General Mills’ Greek yogurt business “continue to significantly outpace the segment”, said CEO Ken Powell during the firm’s first quarter earnings call this week.
Chobani has been selected as the product of choice for the US Department of Agriculture (USDA) Greek yogurt pilot program, after successfully undercutting bids from a number of rival Greek yogurt manufacturers.
While many new products generate impressive year-one sales after blasting out of the starting blocks bolstered by great distribution and piles of promotional cash, few sustain this momentum. But Dannon’s Oikos Greek yogurt brand is a notable exception.
The US Department of Agriculture (USDA) is inviting bids from vendors to supply the Greek Yogurt Pilot Program, which will trial Greek and other protein-rich yogurt products on school lunch menus in New York, Idaho, Tennessee and Arizona.
General Mills is launching a new version of Yoplait Greek yogurt after learning that “many consumers were not fully satisfied with the fruit on the bottom and aftertaste of its current Greek offering”, says the firm.
Arla Foods Ingredients (AFI) has waded into the current debate on the environmental impact of Greek yogurt by-product ‘acid whey’ by claiming that the issue “highlights the inefficiency” of traditional manufacturing methods.
Muller Quaker Dairy and Ultima Foods have moved to distance themselves from concerns about the potential environmental impact of Greek yogurt by revealing details of their alternative, ‘acid whey’-free manufacturing processes.
Chobani and Dannon have vowed to establish more "responsible" ways to dispose of the potentially-hazardous Greek yogurt by-product, 'acid whey' - amidst growing concerns from the US about the substance's environmental impact.
Dannon has begun targeting “fitness-minded men” with its Oikos Greek yogurt brand, and is “exploring the possibility” of marketing its Greek yogurt portfolio to men in the long-term.