Grounded Foods adds novel twist to plant-based cheese category: ‘We’re not vegans ourselves, and we’re not willing to compromise at all when it comes to cheese’ 06-Jun-2021 By Elaine Watson Plant-based milk has captured 15% of the US fluid milk market. Plant-based cheese - which has been around for just as long - has captured less than 2%* of the market, because it's much more technically challenging to formulate, and consumers are...