First Bev has acquired a controlling stake in kombucha brand Health-Ade with additional investment from Manna Tree and Vail. Financial terms of the transaction were not disclosed.
Health-Ade – the fastest-growing brand in the $1bn kombucha market – is hoping to capture a slice of the $35bn soda category with the launch of Health-Ade Booch Pop, a sparkling organic beverage made with a base of kombucha and cold pressed juice, unlocking...
An agreement whereby Health-Ade will pay out almost $4m to settle two lawsuits alleging discrepancies between the sugar and alcohol levels in its kombucha and those stated on pack has been approved by a California court. The firm has also agreed to make...
