Kroger-owned meal kit company Home Chef is expanding its southeast footprint with a new dedicated 181,000-square-foot production facility in Georgia to support its growing customer base.
Kroger has teamed up with Impossible Foods and Denver-based Custom Made Meals, which manufactures entrees and appetizers for Kroger’s Home Chef brand, to develop plant-based protein products, although it has not provided details about the scope of the...
Meal kit co Home Chef – now part of Kroger – is generating “double-digit, near triple-digit growth year on year,” as it has expanded its offering beyond traditional meal kits that may take 45-55 minutes to prepare, to fully cooked prepared meals that...
Home Chef meal kits are now available in more than 1,000 Kroger stores targeting the significant subset of consumers that buy into the meal kit concept but don’t want to commit to a subscription, or don’t want to plan meals so far ahead, says Home Chef...
When meal kits first burst onto the scene, they were pitched as a way to prep dinner in a hurry. However, the category’s major players are now finding that consumers are looking for even quicker options for every meal occasion - at more accessible prices.
Following Kroger's acquisition of Home Chef and months spent scaling up production capabilities, Home Chef meal kits have rolled out to 225 Midwest Kroger retail locations.
Home Chef meal kits - which roll out in selected Kroger stores later this summer in standalone coolers – will target the significant subset of consumers that buy into the meal kit concept but don’t want to commit to a subscription, says Home Chef chief...