Two years after securing a preliminary injunction to stop Nestlé from marketing its plant-based ‘Incredible Burger’ in the EU, Impossible Foods has filed a lawsuit in a bid to stop Toronto-based Zoglo's Incredible Food using the ‘Incredible’ mark...
Two more high-profile players in the alt meat space are clashing over IP, with Impossible Foods accusing Motif FoodWorks of infringing a patent it secured in 2020 covering the use of its flagship ‘heme’ ingredient in meat substitutes.
By Abby Meyer, Sheppard, Mullin, Richter & Hampton LLP; and Dr. Sara Dastgheib-Vinarov, Tate & Lyle
In the food industry, a special recipe or product formulation can distinguish a company from competitors and form the basis of a brand. Companies may spend significant R&D dollars to get the recipe just right, so how can they protect this investment...