Echoing a move he made while at Chobani when he took charge of a new ‘demand’ department, Impossible Foods president and CEO Peter McGuiness has hired CPG industry veteran Sherene Jagla as its first chief demand officer as part of a plan to integrate...
Motif FoodWorks has filed a suite of new petitions with the US Patent and Trademark Office challenging US patents held by Impossible Foods over the use of heme proteins in meat alternatives as it defends itself against accusations of IP infringement....
While the high-single to double-digit drop in plant-based meat sales over the past year has prompted significant handwringing among investors, retailers and other stakeholders, category front-runner Impossible Foods is neither surprised about the segment’s...
Motif FoodWorks has suffered a setback in its dispute with Impossible Foods over meaty-tasting heme proteins in meat alternatives after the US Patent and Trademark Office (USPTO) rejected its request for an inter partes review of the patent at the center...
In a restructuring announced days after meat giant JBS revealed plans to close its Planterra Foods plant-based meat division, impacting 121 jobs, Impossible Foods is eliminating approximately 6% of roles at the company (under 50 staff) in a move it claims...
While weakening retail sales and grim quarterly earnings from some publicly listed players have prompted intense debate about the future of meat alternatives, the “crisis of confidence” this has prompted has overshadowed the fact that amid all this noise,...
Impossible Foods is expanding its collaboration with Burger King with tests of a plant-based ‘chick’n’ patty in 47 restaurants in Cincinnati, Ohio, through mid-October. The move comes hot on the heels of tests of Impossible’s plant-based nuggets in Burger...
Boston-based food tech firm Motif FoodWorks has promoted its CTO Dr Michael Leonard to the role of CEO, effective immediately, as current CEO Jonathan McIntyre moves to an advisory role in the company.
Two years after securing a preliminary injunction to stop Nestlé from marketing its plant-based ‘Incredible Burger’ in the EU, Impossible Foods has filed a lawsuit in a bid to stop Toronto-based Zoglo's Incredible Food using the ‘Incredible’ mark...
California-based Impossible Foods is making its European debut in the UK this week with the launch of plant-based chicken nuggets and sausage patties, formulated without its flagship soy leghemoglobin ingredient, which is not yet approved in the UK or...
Motif FoodWorks has filed a motion to stay a patent infringement lawsuit brought by Impossible Foods over the use of heme ingredients in meat alternatives while the US Patent Trial and Appeal Board (PTAB) reviews the patent at the heart of the case.
Motif FoodWorks has upped the ante in a high-stakes legal dispute with plant-based meat co Impossible Foods over meaty-tasting ‘heme’ ingredients by filing a petition with the Patent Trial and Appeal Board to challenge the validity of a patent it argues...
Boston-based Motif FoodWorks says it is “very confident” it will prevail in its legal spat with Impossible Foods over a new generation of ‘meaty’ flavors produced by precision fermentation.
Former Chobani president Peter McGuinness – who has spent the last several years running a dairy company, albeit one that has recently launched several plant-based products - is set to take the helm at Impossible Foods, a firm on a mission to “replace...
Two more high-profile players in the alt meat space are clashing over IP, with Impossible Foods accusing Motif FoodWorks of infringing a patent it secured in 2020 covering the use of its flagship ‘heme’ ingredient in meat substitutes.
Kroger has teamed up with Impossible Foods and Denver-based Custom Made Meals, which manufactures entrees and appetizers for Kroger’s Home Chef brand, to develop plant-based protein products, although it has not provided details about the scope of the...
A new study conducted by Impossible Foods CEO Patrick Brown and UC Berkeley’s Michael Eisen, who consults for Impossible Foods, suggests phasing out animal agriculture has the potential to significantly influence the trajectory of global warming.
The US brand, infamous for its meat-free burger that appears to ‘bleed’ like real meat, has confirmed plans to launch in Britain after applying for regulatory approval.
Impossible Foods will start rolling out plant-based Impossible Chicken nuggets to the frozen aisle at grocery chains including Walmart, Safeway and Kroger later this month, with a view to reaching 10,000 stores by the year end, while restaurants nationwide...
Impossible Sausage made from plants – a soy-based ground sausage product in savory and spicy variants – will make its retail debut this month and should be in 13,000 stores by the year end, says Impossible Foods, which says retailers have been encouraged...
Impossible Foods has appointed former San Francisco Giants' chief people officer, Leilani Gayles, as the company’s new chief people officer and technology industry veteran, David Borecky, as its chief financial officer.
The plant-based chicken category is heating up with Impossible Foods unveiling plans to enter the market in the fall with soy-based nuggets, going head to head with rival Beyond Meat, which has just launched pea-, and faba bean-based tenders.
Attempts to put plant-based meats “in the same category as Twinkies” because they are both “processed foods,” should be dismissed as “meat industry propaganda,” Impossible Foods CEO Dr Pat Brown told delegates at the Future Food Tech alternative proteins...
Beyond Meat and Impossible Foods enjoy more than twice the in-store velocity of other plant-based meat brands in the US retail market, "and so we believe this is still very much a two-horse race,” claim analysts at Bernstein, who say some of the...
Impossible Foods is heading into K-12 schools across the US this month via pilot programs in California, Washington, and Oklahoma ahead of a wider K-12 market entry in the fall, after securing a Child Nutrition Label for its burgers from the USDA's...
Impossible Foods has applauded a decision by the Ninth Circuit Court of Appeals to uphold the FDA’s approval of soy leghemoglobin (aka 'heme') - the star ingredient in its plant-based burgers - as a color additive.
Steve Turner, the former global executive creative director for Apple's Media Arts Labs (where he worked with Steve Jobs to launch a number of iconic Apple products), has been appointed as chief experience officer at Impossible Foods, where he will...
Impossible Foods is exploring going public through an IPO (initial public offering) or a merger with a SPAC* (special purpose acquisition company) in the next 12 months, according to Reuters, which quotes sources familiar with the matter.
Impossible Foods has launched its first national advertising campaign targeting meat eaters who haven’t yet tried Impossible products, specifically its flagship product, the plant-based Impossible Burger.
Plant-based brands have blasted the latest wave of bills proposing restrictions on the use of terms such as ‘milk’ and ‘meat’ in states including New York and Texas as “a solution in search of a problem,” but say more work is needed to persuade legislators...
Hot on the heels of price cuts to foodservice distributors, Impossible Foods is cutting prices to US grocery stores and supermarkets, taking suggested retail prices for two patty packs down 20% to $5.49, and 12oz bricks down to $6.99.
While cutting prices when demand is “skyrocketing” is somewhat unorthodox, Impossible Foods’ latest double-digit price cut to foodservice distributors reflects its growing economies of scale and mission to make plant-based meat a more accessible and affordable...
It’s not sharing launch dates, but Impossible Foods is making progress on developing egg alternatives and a milk that “is better than anything that comes from a cow,” company execs told reporters during a call outlining plans to double the size of the...
Impossible Foods is gearing up for market entry in Europe, China and Brazil; Beyond Meat is looking at “any and all plant-based protein sources” as it expands its ingredient toolbox; Meati Foods is preparing to launch fungi-based steaks, and Planterra...
Where is the plant-based meat category heading, and how reliable are some of the predictions out there about how much this market could be worth over the next 10-15 years?
Responding to “overwhelming demand” in Canada, the Impossible Burger will be available this year in a wider variety of restaurants and grocery stores throughout the country.
Impossible Foods is rolling out the Impossible Burger to 350 Sprouts Farmers Market stores in 23 states starting this week, bringing its total retail footprint to more than 10,000 locations across the US.
In an open letter slammed by Impossible Foods as cynical and disingenuous and dismissed by one commentator as a “PR stunt,” Lightlife Foods has attempted to distinguish itself from ‘food tech’ rivals in the plant-based meat arena by positioning itself...
Impossible Foods has raised $200m in a Series G funding round led by new investor Coatue, with participation from existing investors including Mirae Asset Global Investments and Temasek as well as new investor XN. The move brings its total funding since...
The plant-based Impossible Burger is now available at 2,100 Walmart stores in 50 states, says Impossible Foods, which has been aggressively ramping up its retail presence this year, with distribution expanding from just 150 stores in January 2020 to more...
Impossible Foods has launched an e-commerce site to make its plant-based burgers available to all US consumers in the lower 48 states, offering free, two-day shipping of larger, family-sized quantities of the Impossible Burger.
As more meat plants temporarily close or operate at reduced capacity as coronavirus spreads, plant-based brands “have a window of opportunity to present themselves as more reliable alternatives,” says Lux Research. But no production facilities are immune...
While some shoppers have shared photos of empty meat cases next to fully-stocked shelves of plant-based meat on social media, the latest Nielsen data suggests that retail sales of meat alternatives increased significantly in March alongside their animal-based...
Impossible Foods has raised $500m in a Series F funding round led by new investor Mirae Asset Global Investments, with participation from existing investors including Khosla Ventures, Horizons Ventures, and Temasek. The move brings its total funding...
The latest innovation from Beyond Meat – the Beyond Breakfast Sausage - will hit the frozen breakfast meat section at ACME, Albertsons, Key Foods, Kings, Pavilions, Raley’s, ShopRite, Vons, Wegmans and Whole Foods later this month.
Impossible Foods is expanding its product lineup and dropping prices to foodservice distributors by an average of 15% as it seeks to make plant-based meat "ubiquitous, super mainstream, and super mass market."
The plant-based Impossible Sausage – the latest innovation from Impossible Foods – will debut next week at Burger King outlets in five states in the 'Impossible Croissan'wich' for a limited period.
A series of ads attacking the next generation of plant-based burgers as ‘ultra-processed’ products ‘hiding’ scary unpronounceable ingredients is a crude attempt by a “dark-money front group funded by Big Beef to mislead consumers and push propaganda,”...
The Impossible Burger, which is sold in more than 17,000 restaurants nationwide, is now seeing explosive demand for its products at retail stores, new territory for the brand.
