Impossible Foods

The Impossible Burger debuts at Wegmans (picture: Impossible Foods)

News in brief

Impossible Foods makes East Coast retail debut at Wegmans, Fairway Market

By Elaine Watson

After a successful launch in 27 Gelson’s stores in southern California, the Impossible Burger is making its East Coast grocery-store debut at all 100 Wegmans grocery stores in seven states and at two Manhattan locations of Fairway Market (MSRP $8.99/12oz...

Impossible Foods CEO: “By far the #1 message from fans on social media is, When will I be able to buy and cook the Impossible Burger at home?

Plant-based Impossible Burger to launch in retail stores in 2019

By Elaine Watson

In response to “overwhelming demand from consumers,” Impossible Foods has confirmed plans to sell its plant-based Impossible Burger in US grocery stores next year, although it is not sharing details of the scope of the launch, pricing, merchandising tactics,...

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