After a successful launch in 27 Gelson’s stores in southern California, the Impossible Burger is making its East Coast grocery-store debut at all 100 Wegmans grocery stores in seven states and at two Manhattan locations of Fairway Market (MSRP $8.99/12oz...
New consumer research from Health Focus International shows that perceived health benefits and taste preferences are more significant purchase drivers for plant-based foods and beverages than sustainability or animal welfare concerns, echoing recent research...
Impossible Foods is gearing up for the September launch of its plant-based burgers into retail after receiving the green light from the FDA to use its star ingredient – soy leghemoglobin – as a color additive. It also announced a co-manufacturing deal...
US retail sales of plant-based meat were up 9.6% to $801.1m in the 52 weeks to April 21, 2019, significantly outpacing growth in conventional meat sales (+2%), although the pace of growth has decelerated from the previous year, when plant-based meat sales...
As ingredient choices made by ‘next-generation’ plant-based meat brands attract more scrutiny, with some making a virtue of using peas over soy, and others promoting their use of non-GMO soybeans, Impossible Foods has defended its use of GM soy on sustainability...
The bulk of Impossible Foods’ $300m series E funding round will go into aggressively scaling up production of its plant-based burgers to meet 'unprecedented' demand, but the company is also working on a suite of other meat products, and has...
Will plant-based meat go mainstream? It’s early days, but there were some positive signs this morning as Burger King confirmed that trials of the Impossible Burger in St Louis went so well that the chain aims to roll out the plant-based burger nationwide...
In a move signaling the mainstream potential of next generation plant-based meat brands, Burger King is testing the waters with a limited edition trial of the Impossible Burger in 60 locations in and around St Louis to gauge consumer interest.
Plant-based meat start-up Impossible Foods has issued a voluntary recall of a single lot number of its product after a restaurant in California discovered a “food-safe, sealed, one-inch plastic object in a case of Impossible Burger bulk product.”
The latest iteration of the plant-based Impossible Burger matches conventional beef burgers when it comes to ‘likeability’ in blind taste tests, says Impossible Foods, which has replaced textured wheat protein with soy protein concentrate, and made other...
In response to “overwhelming demand from consumers,” Impossible Foods has confirmed plans to sell its plant-based Impossible Burger in US grocery stores next year, although it is not sharing details of the scope of the launch, pricing, merchandising tactics,...
Impossible Foods is gearing up to start a second shift at its Oakland production facility that will double production of its plant-based Impossible Burger by the year-end, and is planning a second factory at an undisclosed location as it seeks to “not...
![Good Food Institute: 'We expect category growth [in plant-based meat] to accelerate significantly over the coming 12 months.' (Picture: Impossible Foods)](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/foodnavigator-usa.com/article/2019/07/16/us-retail-sales-of-plant-based-meat-up-9.6-yoy-but-growth-has-decelerated/9923052-1-eng-GB/US-retail-sales-of-plant-based-meat-up-9.6-YoY-but-growth-has-decelerated.jpg)
