AB InBev plans to breathe new life into Budweiser by releasing a stronger version of the beer in 2013, which it claims will offer US drinkers a more distinct flavor and taste.
Anheuser-Busch InBev CEO Carlos Brito says his firm is ‘not happy’ with continued US market share losses for Budweiser, and expressed slight disappointment given rising brand health scores.
Anheuser boss August Busch is set to receive a windfall when his company is sold to InBev; but InBev has expressed dissatisfaction at its Q2 financial results. Likewise, Dr Pepper Snapple is proud of its progress, despite headwinds affecting the industry.
