Market research from Verve has revealed some of the food trends that are taking TikTok by storm and how the industry may leverage the platform for commercial success.
TRUFF, a truffle-infused hot sauce brand founded through an Instagram account, is shaking up the category with products that blend 'streetwear swagger' with a punch of bold flavor.
Beetroot, matcha, turmeric and charcoal are helping beverages burst into colour – all the more important as bright and beautiful photos of what we eat and drink continue to gain traction on social media channels. So how is social media shaping beverage...