Plant-based company Zurvita is blending the energy-boosting properties of coffee with functional brain health benefits in its latest instant coffee Zurge, as the brand looks to expand its presence in both these categories, Ideneth Vega, SVP of strategy,...
Valued at $28bn globally and expected to grow another $8.3bn by 2020, according to Euromonitor, the instant coffee market is taking developing areas of the world by storm but not gaining much traction in developed ones.
