Functional coffee and tea brand Clevr Blends is taking a “deep, not wide” approach to growing beyond its direct-to-consumer (DTC) roots and into Target, brand founder and CEO, Hannah Mendoza, told FoodNavigator-USA during a Startup Spotlight video.
Kraft Heinz is stirring up its 130-year-old Maxwell House brand with new cold beverage innovation in the instant-coffee segment and a new look and feel to hit store shelves in 2024, the company’s director of coffee innovation and white space for North...
Plant-based company Zurvita is blending the energy-boosting properties of coffee with functional brain health benefits in its latest instant coffee Zurge, as the brand looks to expand its presence in both these categories, Ideneth Vega, SVP of strategy,...
Valued at $28bn globally and expected to grow another $8.3bn by 2020, according to Euromonitor, the instant coffee market is taking developing areas of the world by storm but not gaining much traction in developed ones.