After eight years of research and development, Joywell Foods has rebranded as Oobli, and unveiled the first food products – chocolate bars boasting 70% less sugar – to feature the sweet protein brazzein.
Joywell Foods, which deploys microbes to produce nature-identical ultra-sweet proteins found in fruits and berries, has raised $25m in a funding round* led by Piva Capital as it gears up to launch its first consumer products featuring the sweeteners.
From thaumatin to brazzein, we’ve been told for years that ultra-sweet proteins found in tiny quantities in some fruits could be the next big thing in natural sweeteners, if we can just find a way to produce them more cost effectively from microbial hosts....