At a time when pushback against sugar is spurring large CPG players to exit the ready-to-drink smoothie and juice market by off-loading well-known brands, two best friends see an opening for a new line of produce-packed beverages positioned as having...
Better Juice said products made using its enzymatic sugar reduction technology are due to hit shelves in less than six months, following the completion of its first commercial deal with a US West Coast-based juice manufacturer.
Researchers are calling on the beverage industry to close loopholes that allow limited advertising of sweetened beverages to children after discovering sales of children’s beverages with added sugar and non-nutritive sweeteners continue to outpace those...
PepsiCo’s sale of a majority stake of its North American juice portfolio to private equity firm PAI announced this morning is the latest in a string of high-profile beverage sales that reflect shifting industry and consumer priorities, including pressure...
After years of slow but steady declines, juice sales in the US are rebounding in a trend that may have originated with consumers seeking wellness-enhancing products and moments of intentional indulgence during the pandemic, but which industry insiders,...
Israeli startup Better Juice has signed agreements with US-based global beverage manufacturers to commercialize its patent-pending enzymatic technology, which can achieve up to 80% sugar reduction of naturally-occurring sugars (e.g. sucrose, glucose,...
In a move that may not come as a huge surprise given executives' recent hints about “pruning” the portfolio, Coca-Cola is discontinuing the Odwalla juice brand and the refrigerated network of trucks supplying it to stores. So was the 40-year-old...
The original founder of the orange and grapefruit juice brand Uncle Matt’s Organic once again is at the helm after buying back the company with help from a “dream team of investors and advisory board” from Dean Foods, which purchased the business three...
After discovering juice, juice drinks and flavored water labels and claims are “virtually indistinguishable” from one another, researchers recommend FDA revise labeling regulations for children’s beverages to help consumers make healthier choices.
From 2003 to 2014, consumption of sugar-sweetened beverages (SSBs) -- fruit drinks, soda, sports/energy drinks, and flavored milks -- on a typical day declined significantly, according to a new study.
Children under the age of 5 years should skip flavored-, toddler- and plant-based milks as well as caffeinated beverages, and instead stick to breast milk, infant formula, water and plain milk depending on their age, according to a joint recommendation...
With juice caught in the war on sugar’s crossfire, the Juice Products Association has launched a new educational campaign and website touting science-backed health and nutritional benefits of the category in an effort to salvage sales and regain consumers’...
Parents are monitoring sugar content in their kids’ food and beverage products more closely than ever, presenting traditional ‘kid-friendly’ categories such as juice with an opportunity to create more low- to no-sugar options.
If you can’t always eat whole fruits and veggies, then 100% juice is the next best thing, right? Wrong, says Harvest Soul Organic, which is on a mission to disrupt the juice aisle with its fiber-rich, blended whole food beverage line: the ‘anti-pressed’...
As Odwalla heads into private mediation with a plaintiff suing it over ‘no added sugar’ claims on 100% juice, a California judge has just granted in part and denied in part Kroger’s bid to dismiss a near identical lawsuit from the same law firm, and given...
Döhler, FrieslandCampina Riedel, Refresco and Verbruggen Juice Trading Sustainable Products have signed an agreement to supply 100% sustainable juice and puree by 2030.
Mess-free countertop juicer brand Juicero has seen a five-fold increase in consumer adoption after dropping its price tag from $699 to $399, and is now working on a second iteration that will have a “more attractive” price point, says CEO Jeff Dunn after...
PepsiCo: ‘We listened to the CSPI out of concern for our consumers’
PepsiCo will make several modifications to the way it labels and markets Naked Juice, in an agreement that ends litigation filed by the Center for Science in the Public Interest (CSPI) in October.
Rather than viewing the ongoing demonization of sugar as a potential threat to sales of 100% juice, manufacturers in this space could spin the trend as a growth opportunity even though their products are high in naturally occurring sugar, according to...
Brands, like celebrities and artists, have to stay true to their core essence to retain their integrity, but must also “change and shed personas” from time to time to stay relevant, says Campbell Soup’s beverage VP Kelli McCusker.
The word ‘craft’ may be most strongly associated with beer: but its influence is much wider and reveals a lot about today’s consumers, says Richard Hall, chairman of Zenith International.
'The frozen smoothie packs have been generating triple-digit growth for the past three years'
It’s flaming pink, packed with fiber and magnesium, fruity, but not too sweet, and growing like crazy in the frozen smoothie pack market, says Chuck Casano, who is on a mission to do for Pitaya what Sambazon did for açai berries and KonaRed is doing for...
New data on beverage intakes for 187 countries has revealed significant differences in current consumption levels and historic trends for sugar-sweetened beverages, fruit juices and milk, say researchers.
Vital Juice CEO Edward Balassanian insists the product is outselling larger rivals including Hain Celestial’s BluePrint he says evangelize nutrition in juice that only his brand delivers.
High pressure processing (HPP) has breathed fresh life into the US juice market. But if beverage firms are excited about the technology, so, it appears, are plaintiffs' attorneys, who are starting to take issue with the way some HPP-treated products...
Boulder Brands believes the future is bright for high pressure processing (HPP) treated fruit juice after snapping up an $8.8m stake in Californian juice brand Suja.
Eating more whole fruit may help to lower your risk of developing type 2 diabetes, while increased consumption of fruit juices may be linked to higher risks, according to new research.
While there’s been a lot of buzz around the FDA’s recent approval of spirulina extract as a natural blue food color for candy and gum, WILD Flavors says its fruit-juice-derived blue color - which has been on the US market since 2009 - has broader applications...
New York-based start-up LifeIce is aiming to create a completely new category in the healthy snacking market with new bite-sized all-natural frozen fruit snacks that are sold as a shelf-stable product in a freeze-at-home tray.
While the US juice market has been “essentially flat” for five years, Packaged Facts predicts stronger growth in future driven by reduced calorie products, better-for-you premium juices and blends, and an increase in the number of ‘multicultural’ households...
North America is the world’s largest juice market, but firms active there are losing share within soft drinks due to high price perceptions and mixed health and wellness messages.
Clarisoy, the ‘invisible’ soy protein developed by Burcon NutraScience and commercialized by ADM, is attracting interest from everyone from “top-tier multinational companies to niche regional fruit juice companies”, says ADM.
Clarisoy, the invisible protein developed by Burcon and commercialized by ADM, will be available in commercial quantities by the summer, ADM has revealed.
The orange juice/carbendazim row currently engulfing the US orange juice market “highlights the questionable way that Food and Drug Administration (FDA) and the Environmental Protection Agency (EPA) regulate pesticides in foods”, according to one food...
A troop of beverage companies in the US, including Coca-Cola, Del Monte and Dole, have made a move to dismiss allegations that their fruit juices contain harmful lead traces.
The Food and Drug Administration (FDA) has warned the Michigan-based Penguin Juice Company that its products are considered adulterated as they are not pasteurized, despite being labeled as such.
A new range of enzymes is designed to improve the juice volume and
vitamin yield of blackcurrants for beverage use, in order to
maximise the benefits of the superfruits, its manufacturer says.
The stagnant US market for fruit products is expected to continue
to decline marginally, despite industry efforts to spice up the
category through ingredient and packaging innovation, according to
a new report by Packaged Facts.
Severe shortages of passion fruit supplies from Ecuador threaten to
disrupt food and drink firms, as Britvic says it will pull its J2O
Orange and Passionfruit drink from shop shelves in Britain this
summer.
A UK company has applied for approval of its noni juice products on
the grounds that it is 'substantially equivalent' to other products
that have already been authorised.
Amendments to Australia's food code continue, with the nation's
food agency calling on companies and organisations to comment on a
host of new proposals, including the addition of phytosterols to
fruit juices and fruit drinks.
US ingredients supplier Cargill has moved deeper into the
value-added juice market by selling off a large slice of its
Brazilian juice operations to two local companies.
