The role of category managers is evolving from a game of dominoes to chess, optimizing the retail experience to anticipate the next step in shopper behavior, said David Nolen, VP, category management at Hershey.
Kantar Worldpanel highlights Sprite as a ‘top performer’ in its global rankings of the most chosen consumer brands, on the basis of its worldwide penetration and number of interactions with consumers. So what has Sprite done right in a shaky market for...