Katjes USA is launching ‘Sheroes’ a new plant-based gummy candy at Expo West this week, which will also honour women across the country who ‘are heroes in their own right’.
The brand celebrated its entry into the US market with a successful showing at the Sweets & Snacks Expo 2022 in Chicago. We talk to Eliza G Jahn, Head of Marketing at Katjes USA, to pick over some of the highlights of the event.