Without the physical constraints of brick and mortar stores, e-commerce offers retailers an opportunity to appeal to more than just mainstream shoppers by diversifying their assortment to attract niche consumers who often will spend more for specialized...
A majority (81%) of consumers say transparency is ‘important’ or ‘extremely important’ to them when shopping online and in-store, according to a new report by The Food Marketing Institute (FMI) and Chicago-based Label Insight.
Despite online grocery taking off in recent months, CPG brands may be leaving millions of dollars of missed revenue on the table by not highlighting key product attributes when they present their brands online, according to a report by Label Insight.
Former global president of Catalina, Todd Morris, has taken over as CEO of Chicago-based Label Insight seeking to fix the 'broken' online consumer shopping experience.
While terms such as a 'natural' and 'clean label' may not have a regulated definition attached to them, these particular descriptors do motivate over half of US shoppers to purchase a product, a new survey of 1,000 adults conducted...