Las Vegas Nevada

NürnbergMesse will follow Brau Beviale blueprint with InterBev

DISPATCHES FROM INTERBEV 2012, LAS VEGAS

NürnbergMesse will follow Brau Beviale blueprint with InterBev

By Ben Bouckley

Dirk Ebener, CEO and MD of NürnbergMesse North America, tells BeverageDaily.com how satisfied he was with his firm’s first InterBev, after it bought the show from the ABA last September.

Are trade shows relevant?

Weekly comment

Are trade shows relevant?

The new crop of business cards yielded by another trade show season
have been duly filed away. But the big question remains. Were the
three days at FIE followed, for many, by another three at
SupplySide West, really worth the blisters,...

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