Leatherhead Food Research advises food producers - including those in the bakery and snacks sectors - to act now to assess the potential impact of the European Commission’s proposed Green Claims Directive on their products.
Techniques employed by industry to slash levels of salt, fat and sugar in food could be better utilised to cost effectively manage the levels of other expensive ingredients in foods.
A storm in the US over how calories are measured could cross to Europe and an overhaul of the system is long overdue, according to one nutrition expert.