Lightlife Foods’ recent campaign pitting its ‘real food’ credentials vs the 'hyper-processed' wares of Impossible Foods and Beyond Meat was dismissed by some as a PR stunt. However, it started a conversation, says president Dan Curtin, who predicts...
In an open letter slammed by Impossible Foods as cynical and disingenuous and dismissed by one commentator as a “PR stunt,” Lightlife Foods has attempted to distinguish itself from ‘food tech’ rivals in the plant-based meat arena by positioning itself...