As 2023 comes into focus, CPG brands are addressing yet more changes to supply chains, marketing, and how they approach consumers, retailers, and the markets they serve, as shared in a recent IRI and Boston Consulting Group webinar.
The green M&M is trading in her go-go boots for kicky low-rise sneakers and toning down her sexuality as part of a brand refresh by Mars intended to make the candies “more inclusive, welcoming and unifying,” but it appears to be having the opposite...