With the launch of the first no-mess, spray can of organic grade A amber maple syrup, the owners of the seven-generation Coombs Family Farms hope to “pull the maple industry into the modern era,” according to company marketer and sales executive.
“We’ve always known this is a product for college students and young professionals, and the best way to reach them is foodservice,” Sunniva CEO Jimmy DeCicco told FoodNavigator-USA
Vermont-based Runamok Maple acquired Brattleboro, the maple candy operation of fellow Vermont company Bascom Maple Farms, one of the largest producers of pure maple syrup in North America.
Maple syrup has long been a staple in American pantries, but increased demand for clean label products means consumers today are much more discriminating when it comes to choosing which brand they’d welcome in their households.
To be clear, Asarasi isn’t maple water (sap) and doesn’t claim to be. “Our mission is to redefine sources of pure water from renewable and sustainable resources,” a spokesperson said.
Canadian brand SEVA has weighed into the debate over maple water standards ahead of a meeting in New York on Friday (May 15) where key stakeholders from across the industry will gather to discuss labeling conventions in the rapidly-growing industry.
“Some people say maple water has been overhyped,” says DRINKmaple co-founder Kate Weiler. “And it’s not that I’m sitting here drinking my own Kool Aid, but based on the overwhelming reception we’ve had, I just feel the outlook is really bright, and that...
Conversations about maple water typically start with what it isn't, says Vertical Water co-founder Valentina Cugnasca. It's not ‘watered-down’ maple syrup (quite the opposite in fact - maple syrup is made by boiling up maple water); it’s not...
Coconut water has a new competitor. Maple water, a beverage consisting of the raw sap from sugar maple trees, has made its Canadian market debut in Quebec and British Columbia, according to an organization of maple sugar producers.
