The acrimonious political climate has many consumers looking for comfort rather than adventure in their food and beverage choices, and as such in 2017 they likely will reach for products that are "recognizable rather than revolutionary," according...
Survata is 'democratizing' consumer insights, says CEO
Until pretty recently, food marketers looking to test new product ideas, brand names or pack designs could look to friends, family, and colleagues for cheap - though notoriously unreliable - feedback, or expect to spend serious time and money on hiring...
Beyond the focus group? Next generation concept testing
A new mobile app enabling CPG companies to get instant feedback on new product concepts from target consumers while they are grocery shopping will slash the time and money spent on testing new ideas, claims consumer insights expert uSamp.
We’ve heard from the branding experts and the market researchers. But what do ingredients firms working with some of the biggest names in food, beverages and supplements think about how to target Millennials?
Millennials may be the hot new target demographic for food and beverage manufacturers in the United States, but they are a cautious and volatile group of shoppers, according to a new report from market research organization SymphonyIRI.
Food manufacturers looking to target the rapidly growing US Hispanic market need to recognize its broad diversity, says a new report from market research organization SymphonyIRI.
Sales of Hispanic foods and beverages have soared in the US, up by nearly a third in the past five years – and that growth is set to continue, according to a new report on the sector from Packaged Facts.
Tighter purses are not turning consumers away from ethical shopping with interest in all things sustainable or humane thriving despite the recession, according to market researcher, Packaged Facts.
Ralcorp subsidiary Post Foods has announced a new marketing campaign for its Shredded Wheat cereal, pitting it against ingredient innovations in the food industry and hailing its ‘lack of innovation’.
GSB Flavor Creators is continuing to roll-out its unusual taste pairings with the introduction of a lingonberry and lavender fusion that is said to smell like the real thing.
As Hispanic consumers in the United States become more
acculturated, they are less likely to remain loyal to specific
brands, according to The Nielsen Company.
Whatever consumers say they are doing when it comes to making food
choices, their actual eating habits reveal something very
different, according to industry expert Harry Balzer.
UK company Multiple Marketing has developed a new range of
functional cereal bars in an attempt to cash in on the increasing
demand for nutritionally beneficial and innovative wellness
products that deliver functional health benefits.
