Meal Kit

Blue Apron’s acquisition by Wonder Group offers investors an out after 6 tumultuous years

29-Sep-2023 By Elizabeth Crawford

Food delivery startup Wonder Group’s acquisition of Blue Apron announced this morning puts an end to the meal-kit pioneer’s tumultuous journey as a publicly traded company during which its equity value plummeted dramatically and leadership was forced...

HelloFresh’s margins rise despite drop in customers thanks to adoption of diverse AI

11-Aug-2023 By Elizabeth Crawford

Like other meal kit companies, Hello Fresh saw active customers, number of orders and as a result revenue drop in its second quarter ending June 30, but unlike some competitors – notably Blue Apron – its margins held strong thanks in part to disciplined...

Startup Spotlight

More than meal kits: MixMasters ventures into personalised meals, bars, shakes and more

06-Jul-2023 By Olivia Brown

Functional food startup MixMasters is trialling a new personalised nutrition concept ‘FoodiYou’, offering fresh meals, bars, and shakes, adapted to individual needs.

HelloFresh drives ‘meaningful growth’ with a multi-brand strategy built through strategic acquisitions

24-Nov-2021 By Elizabeth Crawford

In the ten years since HelloFresh launched and helped pioneer the meal kit category, the company has evolved to offer consumers more of what they want – convenience, diversity and sustainability – and in doing so is capturing larger orders and a greater...

FreshRealm: ‘We want to be the intel inside of the prepared perishables industry’

08-Oct-2017 By Elaine Watson

Setting up a fresh food ecommerce operation from scratch is not for the faint hearted, as the eye-watering sums spent by some meal-kit/meal delivery brands have proved. But for retailers, lifestyle brands, CPG brands or others interested in a slice of...

Terra's Kitchen CEO: Strategics are eyeing up meal kit players now...

Plated teams up with Albertsons in bid to become 'the first omnichannel meal kit offering with national scale'

21-Sep-2017 By Elaine Watson

As shockwaves from the Amazon/Whole Foods deal continue to reverberate throughout the food industry, Albertsons has struck while the iron is hot via a deal to acquire Plated – one of the leading brands in the burgeoning meal kit market – for an undisclosed...

Lower prices and more flexibility key to broadening meal kit market, says researcher

21-Aug-2017 By Elaine Watson

High prices and the fear of being locked into a recurring subscription are the top two factors deterring Americans from embracing meal kit services, according to a new survey, which found that Millennials are the most receptive to the concept, but only...

What Amazon’s meal kit service means to category’s future and competition with grocery retailers

20-Jul-2017 By Adi Menayang

There’s a very likely chance that Amazon will come to dominate the meal kit category, according to market research analyst Howard Waxman at Packaged Facts.

Nestlé USA invests in online meal delivery firm Freshly: 'Consumers are responding to a growing universe of direct-to-consumer options'

20-Jun-2017 By Elaine Watson

As big CPG firms continue to dip their toes in the burgeoning direct to consumer meal kit and meal delivery space, Nestlé USA has acquired a minority interest in Freshly, which supplies weekly shipments of fully prepared meals to consumers in 28 states.

Flexibility will distinguish winners from losers in the meal kit category, says Terra's Kitchen CEO

18-Apr-2017 By Elaine Watson

Are meal kits the next big thing in food, or a black hole into which to pour large sums of cash chasing the latest fad? Investors are in different camps on this, acknowledges Terra’s Kitchen CEO Mike McDeVitt, but there’s no doubt that meal kits meet...

Meal kits may increasingly bite into grocery meat sales, Nielsen data suggests

30-Jan-2017 By Adi Menayang

It's been a tough few years for the meat sector, said Meagan Nelson, associate director for fresh growth and strategy at Nielsen. Despite the many new roadblocks for the category (think non-meat protein competition and meal kits), there are strategies...

SoBakeable blends subscription- and meal-kit marketing model for sustained engagement

04-Jan-2017 By Elizabeth Crawford

By blurring the line between subscription boxes and home delivery meal kits, industry newcomer SoBakeable  takes the best parts of each category to create a unique business model that promises sustained consumer engagement – an essential component that...

Meal kits creep into foodservice sector: Boston Burger Co. tests the water with its BurgaBox of the Month Club

04-Jan-2017 By Adi Menayang

Boston Burger Co. is an institution for Beantown residents, especially for the city’s many university students and tourists who learned about the joint from Guy Fieri’s Diners, Drive-ins, and Dives TV show.

Peapod partners with food blogger to better compete against subscription meal kit delivery services

08-Nov-2016 By Elizabeth Crawford

Grocery stores continue to step up their game against the competitive threat of subscription home delivery meal kits by improving their similar offerings as in the case of Ahold USA’s partnership with cookbook author and blogger Gina Homolka of Skinnytaste.

One Potato carves out organic, family-focused niche in burgeoning meal kit market

08-Aug-2016 By Elaine Watson

While the meal kit market is attracting new entrants on an almost weekly basis – prompting many observers to predict an imminent shakeout – the entrepreneurs behind One Potato, a Los Angeles-based brand targeting families with organic fare, insist they...

Meal kit provider Chef’d teams with American Diabetes Association to provide tailored menu options

25-Jul-2016 By Elizabeth Crawford

Meal kit delivery service Chef’d sets itself apart from increasingly stiff competition and advances its mission to “cultivate and curate experiences of love through food” by teaming with the American Diabetes Association to offer easy-to-make dishes designed...

Terra's Kitchen cuts through the meal kit competition by cutting waste

14-Mar-2016 By Elizabeth Crawford

The top complaint of most consumers of the increasingly popular meal kits is the extensive individual containers needed for each prepared ingredient and the waste generated by packaging for doorstep delivery, but Terra's Kitchen has a solution.