Americans are preparing and eating more meals at home (four out of five meals) than they did a decade ago, according to The NPD Group. To capture these at-home eaters, the food industry should focus less on where consumers are eating and more on what...
By James Richardson, PhD, founder, Premium Growth Solutions
As Chef’d found out the hard way, the future of the fresh meal kit category will be via retail and localized e-commerce services (e.g. Fresh Direct, Prime Now, Shipt, etc.). Drop-shipping subscription-based meal kits causes more problems than it solves...
While some meal kit brands are doing better than others, the subscription based home delivery model underpinning them is fundamentally flawed, claims the new owner of Chef’d, which abruptly ceased operations in mid-July.
The new owners of the assets of Chef’d - which abruptly ceased operations earlier this month citing "unexpected circumstances” with funding - say they plan to focus efforts on building the Chef’d brand in the retail meal kit space.
Earlier this week meal kit company Chef’d announced that it had ceased all operations and issued layoff notices to its employees, citing "unexpected circumstances with the funding for the business." While there is still speculation over what...
Home Chef meal kits - which roll out in selected Kroger stores later this summer in standalone coolers – will target the significant subset of consumers that buy into the meal kit concept but don’t want to commit to a subscription, says Home Chef chief...
HelloFresh, which recently edged ahead* of Blue Apron to take the #1 spot in the US meal kit market, has recently launched meal kits in 581 Giant Food and Stop & Shop stores and started experimenting with prepared food vending machines in Europe....
As rivals Plated and Chef’d have embraced an omni-channel strategy, Blue Apron has unveiled plans to expand the rollout of branded meal kits at Costco in a bid to woo consumers that buy into the meal kit concept, but don’t want to commit to a subscription.
The results of the 2017 FoodNavigator-USA reader survey are in… and not surprisingly, given the breadth of our readership, they’re pretty mixed, with many readers excited about their company’s prospects and others feeling trapped in a race to the bottom...
Are meal kits the next big thing in food, or a black hole into which to pour large sums of cash chasing the latest fad? Investors are in different camps on this, acknowledges Terra’s Kitchen CEO Mike McDeVitt, but there’s no doubt that meal kits meet...
By blurring the line between subscription boxes and home delivery meal kits, industry newcomer SoBakeable takes the best parts of each category to create a unique business model that promises sustained consumer engagement – an essential component that...
Ten years after launch, Oakland, CA-based Revolution Foods is on course to generate revenues of $130m in 2016, up 25% vs 2015, and expects to continue on the same trajectory in 2017 as more kids and families discover its “kid-inspired, chef-crafted” meals...
Consumers are embracing the convenience and adventure promised by fresh meal kits delivered to their doors with such fervor that sales growth outpaced all other aspects of food service – topping $1 billion globally in 2015, according to market research...
The CEO of the startup The Healthy Pantry hopes Cooksimple, a healthier, modernized take on iconic meal kits will revitalize the center of the grocery store, which he compared to the “ghetto.”
