The co-founder of Huel has taken issue with the current rhetoric that all ultra-processed foods (UPFs) are ‘bad’ saying this is an argument based on oversimplification and privilege.
Consumers today are not only satisfied with great-tasting, affordable and nutritious beverages; they also want products that fit into their lifestyles and provide a range of functional benefits from energy, focus, and even heart, brain, and immune system...
Starco Brand’s acquisition of the meal replacement company Soylent announced late Tuesday creates a “1+1=3” situation that can accelerate marketing and innovation to take the cult-favorite plant-base brand to the next growth stage, Soylent CEO Demir Vangelov...
A brand described as “only slightly more appealing than an IV bag” by one uncharitable observer when it first gained a cult following among Silicon Valley programmers as a powdered meal replacement, Soylent has steadily evolved its format, product line...
Soylent has sealed nationwide distribution in 4,378 Walmart stores for five of its ready-to-drink (RTD) meal replacement drinks, furthering the company's goal to bring complete and affordable nutrition to all, said Soylent CEO Bryan Crowley.
Latest data from Kantar Media reveals the most visible brands in the meal replacement shake space, and how brands can get a leg up in a tight competitive atmosphere.
Healthy meal shake company Ample has grown into a multi-million dollar business through the direct-to-consumer channel selling its pre-portioned powders packed with high quality proteins, premium fats, fiber, and probiotics, sealed in single-serve bottles...
HUEL is now competing in the ready-to-drink (RTD) beverage category with the launch of an on-the-go bottle format of its ‘nutritionally complete’ meal replacement protein blend.
After blowing through its $10,800 Kickstarter goal within a few hours, Sated – the brand behind newly-introduced ready-to-drink (RTD) ‘keto meal shakes’ – believes betting big on the keto diet trend will propel the brand to a wider audience including...
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