Whether advertising something as “best” is protected as puffery or requires substantiation depends on the context and whether the claims are presented “monadically” or are comparative or quantifiable, according to an advertising watchdog that reviewed...
Never-before-seen alternative snacks, energy drinks and frozen packaged snacks dubuted at the National Association for Convenience Stores’ Cool New Products expo Oct. 3-6 in Atlanta, Ga.
Midwest meat producer Greenridge is expanding into the pre-sliced segment with new production capacity and a new brand identity, company SVP of sales and marketing Mike Shannon, told FoodNavigator-USA.
California-based meat snack brand Cattaneo Bros. is looking to expand its physical and digital footprint by meeting rising consumer demand for better-for-you snacks and animal welfare, brand CEO Katelyn Kaney told FoodNavigator-USA.
In the face of ‘unprecedented’ inflation and transportation troubles, Slim Jim and Birds Eye maker Conagra Brands is raising prices – again – but executives are confident that sales, market share and household penetration will remain strong thanks to...
Conagra Brands is dialing up the investment in its snacks business with several new product launches under its Slim Jim brand, the #1 brand in meat snacks, and its broader salty snacks portfolio, shares Burke Raine, president, grocery and snacks.
Once a brand focused solely on meat snacks, The New Primal has extended into a number of adjacent categories in the past three years including sauces and marinades, condiments, salad dressings, and dry seasonings, making it a bonafide platform brand,...
Growing biltong brand Stryve, which also owns Kalahari Snacks, making it the #1 air-dried meat snack brand in the US, has completed a business combination with Andina Acquisition Corp III, a publicly-traded special purpose acquisition company (SPAC).
Approaching one year since buying KRAVE back from Hershey, founder of Sonoma Brands Jon Sebastiani says he and his team have been hard at work to re-establish the brand back to its dominant premium positioning within the meat snacks category while regaining...
CHOMPS – known for its brightly-colored meat sticks and miniature CHOMPLINGS products – is seeking to capture a 'significant share' of the meat snacks category by focusing on the "metrics that really matter," says co-founder and CEO...
After KRAVE Jerky inspired entrepreneurs to flood the meat snack segment with innovative and premium products in a bid to replicate its breakout success, the company’s founder and recently renewed owner appears ready to roll-up the most promising new...
After helping to build a category for biltong – jerky’s less-processed, softer and often healthier cousin – the founders of Kalahari Snacks believe the “next evolution” in the meat snack segment is a trio of crunchy beef crisps that it launched online...
The day any entrepreneur decides to sell his or her business is “always bittersweet” observed Jonathan Sebastiani after selling KRAVE Jerky to Hershey for $218m in January 2015. So how does it feel - five years later - to be back at the helm after buying...
The promise of 'zero sugar' or 'sugar-free' has become a common claim in many CPG categories from sparkling water to yogurt. Now, meat snacks may be the next big category to hop on the zero-sugar trend.
Country Archer Jerky Co. is moving to a new meat snack facility to more than double its production capacity for the second time in less than two years to keep pace with its explosive growth.
Syndicated market data’s high price keeps it out of reach for many startups, but it is well worth the investment – even if it is means forgoing other investments that might provide shorter-term returns, according to the co-founder and CEO of the thriving...
Conagra’s legion of high-selling brands – including Angie’s BOOMCHICKAPOP, Slim Jim and Snack Pack – are launching new products this year as the company cements its focus on the lucrative snacking market.
With $16.5m in Series B funding and an industry veteran taking over as CMO, Stryve Biltong is continuing it rapid growth trajectory in the snacking category.
For most company founders, the thought of handing over – or even just sharing – control of their startup with an ‘outsider’ is a non-starter, but bringing in a ‘hired gun’ who knows the industry ropes can help a young brand scale successfully more quickly,...
A model based on regenerative agriculture has been at the heart of the EPIC Provisions company mission since its founding in 2013. Now it has become the first consumer food brand to carry the science-based Land to Market Ecological Outcome Verification...
Stryve Biltong is rapidly growing its presence in the US meat snacks category backed by a $10m investment from private equity firm Meaningful Partners.
Meat snacks have graduated from its road trip ‘gas station snack’ image, sales data imply. The $2.8 billion category had a compound annual sales growth of more than 7% over the past four years.
In the past few years, Americans’ growing demand for protein and desire for on-the-go food opened the door for meat jerky to re-position itself as a healthy, convenient snack, which eventually lead to a full-blown love affair with all types of meat snacks...
The premium meat snacks category is on fire, and scores of entrepreneurial brands have recently entered the market hoping to cash in. But there is still room for new players with truly differentiated products, says Colorado-based meat & veggie bar...
Revenues at EPIC Provisions more than tripled to $6.8m in 2014, and are on course to triple again to $20m in 2015 as the EPIC brand - which first hit shelves in 2013 – continues to lure new consumers to a category (premium meat snacks) that has rapidly...
Most Americans eat meat. But only a small percentage eats meat snacks. So does this disconnect simply reflect the fact that beef doesn’t pair too well with a mid-morning mocha-latte, or is it proof of a huge, still largely untapped, market opportunity?