As consumers become increasingly wary of sugar content, CPG companies are meeting the demand for zero-sugar products with the help of natural sweeteners, a trend set to gain momentum in the US as regulators and scientists push for reductions.
While most Americans love a sweet treat, many don’t love the accompanying spike in their blood sugar and inevitable crash that follows – forcing them to choose between an indulgence and their health.
Monk fruit has gained popularity as a natural sweetener, and is poised for growth alongside natural and better-for-you trends as consumers and brands reduce sugar across categories, Monk Fruit Corp.'s GM David Thorrold told FoodNavigator-USA.
Better-for-you beverage brand Swoon is kicking off summer with two new flavors of its zero-sugar beverage - a Barbie Pink Lemonade and Lemon Iced Tea & Raspberry Iced Tea - as the demand for zero sugar products increases, brand co-founder Cristina...
After unlocking full access to a $24.5m series A fundraise, North Carolina based food-tech Elo Life Systems is on track to launch in 2025 at least two forms of its new natural high-intensity sweetener “inspired by monk fruit,” but which it says will be...
Chicago-based kids lemonade brand Poppilu has been acquired by American Beverage Corporation, a wholly-owned subsidiary of Harvest Hill Beverage Company (makers of Juicy Juice and SUNNYD), to build upon the brand's success of establishing the kids...
Monk fruit, a high-intensity sweetener, is gaining popularity across premium applications as a clean-label alternative that blends well with others. While it costs more than stevia, tech innovations may bring prices down.
North Carolina based Elo Life Systems aims to commercialize a new natural high-intensity sweetener “inspired by monk fruit” in 2025 that boasts a “cleaner” taste profile, more affordable price tag, and a higher sweetness intensity than monk fruit extracts...
MCTco is competing in the highly-competitive snack bar category, addressing major consumer demands around protein and sugar content as well as emerging ‘beauty-from-within’ and immunity trends with its line of products containing collagen protein and...
Monk fruit (Luo Han Guo) is best known as a source of high intensity natural sweeteners, but it could also emerge as an intriguing new source of fiber, claims Ingredients by Nature, which has developed a ‘sweet fiber’ from the pomace of monk fruit called...
LODAAT Pharma, which manufactures a range of pharmaceutical, nutraceutical, and botanical ingredients, has launched JAGEVIA, a lower-glycemic alternative to cane sugar made from the sap of the fruit of the Palmyra palm tree.
A pioneer in the premium natural sweetener segment, NuNaturals is moving in a “more youthful direction” with new products and positioning that appeal to a broader consumer base than the company historically courted following a leadership transition from...
Consumer attention to health and wellness when making food and beverage purchases has impacted specific areas of the grocery store, specifically the rise in sales of no sugar added products and items that contain stevia or monk fruit, Nielsen data found.
Monk fruit is still more expensive than stevia, but significant progress is being made on tackling the pricing and regulatory issues that have historically held the market back, says Layn Corp, a leading supplier of monk fruit and stevia based natural...
'siratose has demonstrated potency and overall taste quality superior to existing monk fruit sweeteners'
Senomyx has identified a new zero-calorie, high-potency sweetening compound found in trace levels in monk fruit, which it plans to produce on a commercial scale via fermentation.
Johnson & Johnson’s Nectresse monk-fruit-based sweeteners were discontinued late last year owing to disappointing sales. However, a lawsuit challenging the products’ claims to be ‘100% natural’ is still very much alive.
BioVittoria and Guilin GFS Bio-Tech Co have doubled their monk fruit supply and significantly boosted production capacity following a multi-million-dollar investment leading to the formation of a new company - Monk Fruit Corp - boasting an estimated 70%...
Purefruit is making its way into the mainstream sweetener market, as more manufacturers and consumers have become familiar with this zero-calorie, monk fruit-derived sweetener.
There will be a “significant uptick” in US product launches containing Purefruit in the next six months, while the monk fruit-based sweetener is also moving towards price parity with stevia on a cost-in-use basis for many applications, claims Tate &...
Monk fruit extract may be set to become a mainstream natural sweetener alongside stevia, but price remains a barrier, according to a Euromonitor industry analyst.
Imperial Sugar Company has signed an agreement with Amax NutraSource for the supply of monk fruit extract, a fruit-derived zero-calorie sweetener that achieved FDA GRAS (generally recognized as safe) status in February last year.
Tate & Lyle today announced that it has entered a five-year exclusive global marketing and distribution agreement for BioVittoria’s zero-calorie monk fruit sweetener, the company told FoodNavigator-USA.
