Monster Energy Ultra

Wells Fargo Securities says Monster is keen to colonize the CSD space (Mike Mozart/Flickr)

ENERGY GIANT RUMORED TO BE READYING LAUNCHES TO GRAB MORNING, AFTERNOON, EVENING CONSUMPTION

Monster Energy trademarks Ultra Sunrise: Taking on Mountain Dew Kickstart?

By Ben BOUCKLEY

Monster Energy has filed a US trademark for the term Ultra Sunrise and one analyst predicts the name will be used for a CSD that will take on $150m brand Mountain Dew Kickstart.

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