PepsiCo is celebrating 20 years of its fan-favorite Mountain Dew Baja Blast flavor by making it available in retail locations year-round in 2024, a first for the beverage that originated as a foodservice exclusive.
PepsiCo says its focus on introducing new lower calorie beverages in the US this summer has come at the expense of its core Pepsi and Mountain Dew brands: with the company now pledging to step up marketing, shelf space, and low/no calorie options for...
PepsiCo’s 2015 launches will see an increased focus on products with health benefits, while it will push smaller packages to make the most of growth in its on-the-go business.
PepsiCo brand Mountain Dew Kickstart tells us its two new flavor lines with higher juice content, coconut water and slightly less caffeine are targeted at a core ‘cross cultural millennial male’ consumer.
PepsiCo’s has pulled a Mountain Dew advert created by controversial US hip-hop artist Tyler the Creator, after causing uproar after viewers claimed it embraced racial stereotypes and trivialized violence towards women.
PepsiCo claims that its new malt-based Mountain Dew is unlike any other soft drink on the US market, and predicts consumers will be keen to try the premium-priced limited edition 'craft soda’.
