The National Chicken Council’s (NCC) recent petition calling for the waiving of maximum line speeds in abattoirs has come under criticism from animal welfare groups.
Americans are expected to eat more chicken than ever before, despite foodservice and supermarket reports claiming consumption dropped by 6.9% and 3.4% respectively.
America poultry organisation, the National Chicken Council, wants the entire industry to invest in researching the economic and welfare benefits of ‘slow growing’ broiler birds.
Meat consumption figures reveal poultry’s popularity is strongest with Generation X, but it is not just them that crave chicken as demand surges across America.
Last Sunday’s Super Bowl in Arizona, saw sales of chicken wings go through the roof, as viewers munched their way through countless buckets of chicken during the game.
The average number of meals or snacks containing chicken, has increased 17% from 5.2 in 2012 to 6.1 according to a survey by US association the National Chicken Council.
The US government has announced plans to buy up $170m of domestically-produced meat and fish products to help the country’s struggling livestock sector.
A US federal court has ordered the Food and Drug Administration (FDA) to finish a reviewing process started 35 years ago, and that could lead to a ban of prophylactic use of antibiotics in livestock.
The United States agriculture department (USDA)is planning to revise the country's poultry label rules. There is a possibility that this will bring about price rises.