An astronomical amount of money pours out of food and beverage companies into Super Bowl spots each year. This year, from coin toss till the end of play, there are nine food and beverage companies (excluding the foodservice sector advertisers KFC and...
By Keith Anderson, VP, strategy & insights, Profitero
On February 7, when more than 180 million people in the US tune in to watch the 2016 Super Bowl, some will watch for the action, others the ads, and some are there just for the snacks.
Stevia-sweetened yogurt has 15g protein per 5.3oz pot
Dannon is attempting to revitalize the Greek yogurt category with a new high-protein Greek yogurt sweetened with stevia “that appeals equally to both men and women”.
As the Seattle Seahawks and the Denver Broncos head into battle on Sunday at the MetLife Stadium in New Jersey, the nation’s biggest food and beverage brands will battle for supremacy during the commercial breaks.