What do the most successful food and beverage brands in 2016 have in common? “Prevention, personalization, and pizzazz,” said Susan Viamari, vice president of Thought Leadership for market analytics firm IRI.
We’ve all heard of the 80:20 rule, but new research* from digital marketing expert Catalina shows that just 0.7% of shoppers are driving 80% of the volumes of new food and beverage products, while just 11% of shoppers that try a new product are still...
In the latest installment of FoodNavigator-USA’s What do you do series, we talked with Kai Sacher, head of global product development at leading yogurt manufacturer Chobani, about his roots on Austrian dairy farms, the importance of timing in new product...
Top brands and new product launches are reaching increasingly segmented consumer groups through targeted, measured innovation, according to market research firm IRI Inc., which released its “New Product Pacesetters” and “Growth Leaders in CPGs” survey...
Spices and seasonings giant McCormick says it is encouraged by the strong pipeline of new products that food manufacturers it supplies are developing this year, but admits that it had expected more new launches last year.
The FoodNavigator-USA team was out in force at IFT in Chicago last month. We caught up with Jerry Bowman for an insight into how the show went – and prospects for the food industry in general.
New data indicates that food manufacturers are opting not to invest in new food and drink product launches during the economic down turn, as budgets are cut from R&D to marketing.
