New Products

10 strategies to accelerate new product growth

10 strategies to accelerate new product growth

By Elizabeth Crawford

The number of new products coming to market every year continues to shrink, but that doesn’t make cutting through the competition any easier, according to Larry Levin, executive VP and practice leader at IRI Worldwide. 

Product of the Year seal helps products increase distribution, sales

Product of the Year seal helps new products increase distribution, sales

By Elizabeth Crawford

While the upfront cost of third-party credentialing from Product of the Year is sizable for many small firms, winning the right to display its iconic red logo for two years can open distribution doors and increase sales in the long-run for new products,...

NPD beyond borders: Thinking global for local product launches

Special edition: The new product development process

NPD beyond borders: Thinking global for local product launches

By Caroline Scott-Thomas

Global food companies face big NPD challenges in appealing to widely varied local tastes, but as the world becomes increasingly interconnected, manufacturers are learning lessons from product launches half a world away.

Datamonitor: ‘Product failure is the Area 51 of the food industry’

Special edition: The New Product Development Process

Datamonitor analyst: ‘Product failure is the Area 51 of the food industry’

By Caroline Scott-Thomas

Thousands of new products hit the shelves every year, many of them fail, and few companies are comfortable talking openly about those that don’t make the cut – but manufacturers shouldn’t let product failure go to waste, says Datamonitor analyst Tom Vierhile.

US Fairtrade launches doubled from 2008 to 2010

Launches on ethical platform have almost doubled since 2008

By Elaine Watson

The percentage of new foods and drinks launched with an ‘ethical positioning’ has almost doubled since 2008, despite the premium price tag often attached to these products, according to Innova Market Insights.

Mintel: Natural and clean-label trend still driving NPD

Mintel: Natural and clean-label trend still driving NPD

By Elaine Watson

While shoppers’ enthusiasm for low-fat, low-sugar or low-calorie claims (‘minus’ claims) or added functional ingredients claims (‘plus’ claims) has waned; their interest in natural claims has continued to grow, according to Mintel.

Spotlight

Follow us

Expertise Hub

Products

View more

Webinars

Featured Suppliers

All