Nizo Food Research

If consumers don’t like a product, they won’t buy it. It has to meet their sensory requirements for flavour, texture and overall quality. GettyImages/Artis777

GUEST ARTICLE

Expert vs consumer sensory panels: Best of both worlds?

By René Floris, NIZO Food Research Division Manager

If consumers don't like a product, they won't buy it. Testing with sensory panels can help determine consumer liking, so what kind of sensory panel should manufacturers go for?

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