Cadbury Schweppes unit will recruit the brains of flavour
technologists at Senomyx through a new agreement to develop cutting
edge flavour ingredients to beat the competition in gum
confectionery, reports Lindsey Partos.
Is Big Red the next functional food fad? Scientists in the US claim
the natural flavours found in the chewing gum brand manufactured by
gum giant Wrigley's could beat the bacteria that causes bad breath.