Post Holdings – which has just taken a minority stake in plant-based meat startup Hungry Planet - has led a $12.5m Series B round at legume-fueled snack brand PeaTos, which offers a higher protein, higher fiber slant on mainstream extruded snack brands...
Pea-fueled snack brand PeaTos – which has already had one run-in with Frito-Lay's lawyers over its branding strategy – is taking on Chester the Cheetah once again with a series of “intentionally provocative” billboards and digital ads.
The COVID-19 pandemic has caused brands to look at their direct-to-consumer (DTC) businesses with fresh eyes, including emerging brand PeaTos, which launched its own DTC site, BetterSnacks.com, to fulfill Americans' at-home snacking needs and desire...
Snack brand Peatos has unveiled a new look, a new product (crunchy onion rings), and new distribution deals with Kroger, Safeway, Sprouts and Whole Foods, taking its store count to around 6,200 stores by early 2020: a 50% increase on its current footprint.
A trademark dispute between Cheetos and pulse-based rival Peatos has been “amicably resolved,” after the latter agreed to remove the offending tagline, ‘Tigers live longer than cheetahs’ from its packaging and website.
Receiving a cease and desist letter from a multinational is clearly no cause for celebration, although in some respects it’s the “highest form of flattery,” observed one legal expert quizzed by FoodNavigator-USA over the clash between extruded snack brand...
