As reports circulate suggesting PepsiCo is trialing an alternative sweetening system for Diet Pepsi, the company insists that it has no intention of altering the drink’s formula or taste.
PepsiCo has signed an agreement with Diamond Star to distribute its beverage brands in Burma, granting the latter exclusive rights to sell and distribute the Pepsi Cola, 7-Up and Miranda brands in the country.
PepsiCo claims that its new malt-based Mountain Dew is unlike any other soft drink on the US market, and predicts consumers will be keen to try the premium-priced limited edition 'craft soda’.
The Coca-Cola Company has confirmed to BeverageDaily.com that it has signed a deal to distribute dairy-based sports recovery beverage Core Power as it targets early stage growth in an ‘exciting’ category.
PepsiCo Americas Beverages CEO, Al Carey, says his business is seeking a ‘sustainable fix’ to regain value share, with pack size limitations vis-à-vis Coke one issue being addressed via new launches.
Oatmeal brand Better Oats has taken on Pepsi Cola’s old tagline “Choice of a New Generation”, after PepsiCo opted to let its rights to the slogan expire six years ago.
Leading US nutrition expert Professor Marion Nestle says that PepsiCo’s decision to invest around $500m on marketing ‘megabrands’ she describes as unhealthy was a ‘crass commercial decision’, but the firm insisted that ‘health and wellness’ was crucial...
We round up the hits and misses in the beverage industry to date so far, from self-chilling beverage cans to PepsiCo's bizarre-sounding claim that a consumer claim regarding the discovery of a mouse in a can of Mountain Dew was bogus because the...
PepsiCo is aiming strike back at Coca-Cola with it mid-calorie ‘NEXT’ cola launch at the end of March, after the latter’s Diet Coke brand pulled ahead of Pepsi-Cola in 2010, but the move carries risks, according to a Datamonitor analyst.
PepsiCo has announced plans to consolidate its position at the top of the global snacks market by investing in the rapidly growing premium and value snack segments.
PepsiCo now has 22 brands with at least $1bn of sales each year, including 14 billion-dollar beverage brands, with Diet Mountain Dew, Brisk and Starbucks RTD the most recent additions, the company has said.
PepsiCo is fighting claims by a consumer that he found a dead mouse in a Mountain Dew can, with a scientist testifying that there is no way the creature could have passed the bottling process intact.
With per capita consumption of yogurt in the US still way behind western Europe, a major new market entrant such as PepsiCo could breathe fresh life into the fixture and generate incremental sales rather than merely stealing market share off the top two...
Stevia-sweetened fruit drink Trop50 has been the runaway success story in PepsiCo’s US beverages business this year with volumes of the mid-calorie beverage up 50% in the third quarter, PepsiCo has revealed.
The Coca-Cola Company and PepsiCo have settled a trademark lawsuit over PepsiCo’s Trop50 juice packaging design, which Coca-Cola had claimed was too similar to that of its Simply juice range.
PepsiCo has beaten analyst expectations for first quarter profits but Morning Star analyst Philip Gorham believes that in beverages Coca-Cola is recovering better from the recession.
The new PepsiCo plant bottle appears to tick all the “green” boxes for a disposable drinks bottle but the innovation should not be taken too seriously until it arrives on shelves.
When PepsiCo put up $5.4bn last week to acquire Wimm-Bill-Dann, it was seduced by the promise of high revenue growth but like any high-yield investment the Russian deal does not come without risks.
PepsiCo has revealed its intention to buy 66 per cent of Wimm-Bill-Dann Foods for $3.8bn with plans to acquire the remaining shares following completion of the initial deal.
Sierra Mist Natural, PepsiCo’s reformulated carbonated soft drink product, may indicate a swing towards the use of sugar instead of high fructose corn syrup, say two industry analysts.
The Federal Trade Commission (FTC) is again requiring companies to disclose information about how they market their products to children and adolescents, the agency has said.
California-based flavor firm Senomyx has entered into a four-year partnership with PepsiCo in order to develop sweetness enhancers and natural high-intensity sweeteners for new PepsiCo products.
California-based flavor firm Senomyx has signed a letter agreement with PepsiCo to negotiate a deal for the development and commercialization of new sweet taste technology, Senomyx said on Thursday.
Food and beverage behemoth PepsiCo pledges to cut fat, salt and sugar across key global brands over the next ten years as demand for health-positioned products gains momentum and the Frito-Lay maker underlines wellness to deliver long-term growth.
PepsiCo has agreed to set up a ‘Chinese wall’ to ensure that the acquisition of its two largest bottlers does not jeopardise competition with rival Dr Pepper Snapple.
PepsiCo’s Aquafina Plus Vitamins 10 Cal has become the first mainstream stevia-sweetened beverage to be launched on the Canadian market by using natural health product rules, the company said.
The economic recession is biting across the globe, and bleeding casualties litter all industries, but now is not the time to cower. Those willing to spend may provoke a stimulation of their business that could set them up for years, if not decades, to...
The two beverage giants Coca-Cola and PepsiCo will be driving their brands forward rather than shrinking back in the years ahead, treating the recession as a period for growth, says beverage analyst James Tonkin.
Stevia’s expense compared to other sweeteners is a major market limitation, according to a new paper on the stevia market, although industry players say they are working to bring its price down.
Reb A is moving into the sports drink market as Dr Pepper Snapple becomes the first of the big three soft drinks manufacturers to release a zero-calorie sports drink sweetened with Reb A, the natural sweetener derived from the leaves of the stevia plant.
As both PepsiCo and Coca-Cola gear up to launch beverages sweetened with stevia, it could be that their common supplier, PureCircle, is the real winner in the race to be first to market.
NutraCea has entered into an agreement with Archer Daniels Midland
(ADM) for the production of its stabilized rice bran - a
significant accomplishment for the young company as it brings its
nutritious ingredient to the mainstream...
Energy drinks last year stormed the US beverage market,
outperforming all other categories, while one sports drink inched
its way into the nation's top five trade marks by displacing a
popular soda brand, according to a new report.
PepsiCo's new wave of healthier soft drinks, including Gatorade and
Aquafina, helped the group to shrug off declines in its trademark
Pepsi cola to increase sales by 13 per cent in the third quarter.
PepsiCo has appointed Indian-born Indra Nooyi to be its new chief
executive, displaying the group's international credentials as it
looks to build on recent success.
PepsiCo is embarking on a new $11.6m health and wellness
initiative, announcing that this year it expects 50 percent of its
new product revenues to be achieved through the sale of 'healthy'
goods.
Emerging markets across Asia, Eastern Europe and Latin America came
good for both PepsiCo and Coca-Cola in 2005, increasing their
importance in the two rivals' growth strategies.
