Pepsico

PepsiCo bids to crank up AMP energy a notch

PepsiCo bids to crank up AMP energy a notch

By Ben BOUCKLEY

PepsiCo has reportedly strengthened its relationship with US PR firm Weber Shandwick, by briefing the latter to oversee an extension of its AMP energy portfolio that taps the brand’s racing heritage.

PepsiCo plan to 'drinkify' snacks is bold but Nooyi blurs lines

editor's comment

‘Drinkifying snacks’: PepsiCo mush or master stroke?

By Ben BOUCKLEY

Despite giving us object lessons in corporate word wash, can PepsiCo pull off what seems like a slightly puzzling mission, namely a long-term plan to ‘drinkify' snacks and vice versa under its Power of One banner?

Choice of a new generation? It’s not Pepsi…

Choice of a new generation? It’s not Pepsi…

By Caroline Scott-Thomas

Oatmeal brand Better Oats has taken on Pepsi Cola’s old tagline “Choice of a New Generation”, after PepsiCo opted to let its rights to the slogan expire six years ago.

Err...canned mouse anyone?

Canned mouse would have turned to jelly: PepsiCo

By Ben Bouckley

PepsiCo is fighting claims by a consumer that he found a dead mouse in a Mountain Dew can, with a scientist testifying that there is no way the creature could have passed the bottling process intact.

Compton: “Brazil is an extremely important market for PepsiCo

PepsiCo snaps up Brazilian snack maker Mabel

By Elaine Watson

PepsiCo has boosted its presence in Brazil via the acquisition of Mabel, a leading producer of cookies, crackers and snacks – for an undisclosed sum.

PepsiCo pays a high price for a gamble in Russian dairy

PepsiCo pays a high price for a gamble in Russian dairy

By Guy Montague-Jones

When PepsiCo put up $5.4bn last week to acquire Wimm-Bill-Dann, it was seduced by the promise of high revenue growth but like any high-yield investment the Russian deal does not come without risks.

Economic depression a stimulus for fresh business

Economic depression a stimulus for fresh business

The economic recession is biting across the globe, and bleeding casualties litter all industries, but now is not the time to cower. Those willing to spend may provoke a stimulation of their business that could set them up for years, if not decades, to...

How Coke and Pepsi plan to grow in the recession

How Coke and Pepsi plan to grow in the recession

The two beverage giants Coca-Cola and PepsiCo will be driving their brands forward rather than shrinking back in the years ahead, treating the recession as a period for growth, says beverage analyst James Tonkin.

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