PepsiCo has signed an agreement with Diamond Star to distribute its beverage brands in Burma, granting the latter exclusive rights to sell and distribute the Pepsi Cola, 7-Up and Miranda brands in the country.
The Coca-Cola Company has confirmed to BeverageDaily.com that it has signed a deal to distribute dairy-based sports recovery beverage Core Power as it targets early stage growth in an ‘exciting’ category.
Leading US nutrition expert Professor Marion Nestle says that PepsiCo’s decision to invest around $500m on marketing ‘megabrands’ she describes as unhealthy was a ‘crass commercial decision’, but the firm insisted that ‘health and wellness’ was crucial...
We round up the hits and misses in the beverage industry to date so far, from self-chilling beverage cans to PepsiCo's bizarre-sounding claim that a consumer claim regarding the discovery of a mouse in a can of Mountain Dew was bogus because the...
PepsiCo is aiming strike back at Coca-Cola with it mid-calorie ‘NEXT’ cola launch at the end of March, after the latter’s Diet Coke brand pulled ahead of Pepsi-Cola in 2010, but the move carries risks, according to a Datamonitor analyst.
PepsiCo now has 22 brands with at least $1bn of sales each year, including 14 billion-dollar beverage brands, with Diet Mountain Dew, Brisk and Starbucks RTD the most recent additions, the company has said.
With per capita consumption of yogurt in the US still way behind western Europe, a major new market entrant such as PepsiCo could breathe fresh life into the fixture and generate incremental sales rather than merely stealing market share off the top two...
Stevia-sweetened fruit drink Trop50 has been the runaway success story in PepsiCo’s US beverages business this year with volumes of the mid-calorie beverage up 50% in the third quarter, PepsiCo has revealed.
Food and beverage behemoth PepsiCo pledges to cut fat, salt and sugar across key global brands over the next ten years as demand for health-positioned products gains momentum and the Frito-Lay maker underlines wellness to deliver long-term growth.
The economic recession is biting across the globe, and bleeding casualties litter all industries, but now is not the time to cower. Those willing to spend may provoke a stimulation of their business that could set them up for years, if not decades, to...
The two beverage giants Coca-Cola and PepsiCo will be driving their brands forward rather than shrinking back in the years ahead, treating the recession as a period for growth, says beverage analyst James Tonkin.
Reb A is moving into the sports drink market as Dr Pepper Snapple becomes the first of the big three soft drinks manufacturers to release a zero-calorie sports drink sweetened with Reb A, the natural sweetener derived from the leaves of the stevia plant.
NutraCea has entered into an agreement with Archer Daniels Midland
(ADM) for the production of its stabilized rice bran - a
significant accomplishment for the young company as it brings its
nutritious ingredient to the mainstream...
Energy drinks last year stormed the US beverage market,
outperforming all other categories, while one sports drink inched
its way into the nation's top five trade marks by displacing a
popular soda brand, according to a new report.