After Perdue Farms received unsolicited but ultimately what it characterized as “fair” criticism for its approach to animal care years ago, the protein producer began inviting annually animal welfare advocates, farmers, academics and stakeholders from...
Poultry producer Perdue Farms is shaking up what’s possible with direct-to-consumer offerings with new digital avenues, as it tells a better story about its animal welfare strategy, brand CMO and SVP of e-commerce David Zucker told FoodNavigator-USA in...
Perduefarms.com launched – without much fanfare – in December 2019. Three months later, COVID-19 hit, and director of e-commerce Chris Perdue was thanking his lucky stars his team had spent so much time quietly laying the foundations of a direct-to-consumer...