Pinnacle Foods

Pinnacle Foods CEO: 'We have to be price competitive, otherwise we start losing market share'

Analyst: Top CPG firms not delivering on innovation, falling back into promotional trap

Pinnacle Foods boss: ‘We’re looking at this industry right now as very much a zero sum game. We're not seeing growth in total’

By Elaine Watson

As several CEOs have recently observed, big brands are not getting so much bang for their promotional buck these days. But in the current climate, targeted trade spending is a must to retain market share, although other strategies must be pursued in the...

Hillshire to buy Pinnacle Foods

Hillshire to buy Pinnacle Foods

By Maggie Hennessy

Hillshire Brands agreed to purchase Parsippany, NJ-based Pinnacle Foods in a cash-and-stock deal worth about $6.6 billion. 

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