Planterra Foods

JBS pulls plug on Planterra Foods US plant-based meat operation

JBS pulls plug on Planterra Foods US plant-based meat operation

By Elaine Watson

Meat giant JBS has pulled the plug on its US plant-based meat division Planterra Foods just over two years after debuting the ‘OZO’ brand at Kroger in summer 2020, and is closing a 189,000 square foot factory it opened in Denver in December 2021.

Picture: Planterra Foods

JBS enters plant-based meat arena via Planterra Foods with OZO brand

By Elaine Watson

Meat giant JBS is making a big push into the plant-based meat arena via a new subsidiary – Boulder, CO-based Planterra Foods – which will make its debut in grocery stores across the US in mid-April with refrigerated burgers, grounds, and meatballs under...

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