Meat giant JBS has pulled the plug on its US plant-based meat division Planterra Foods just over two years after debuting the ‘OZO’ brand at Kroger in summer 2020, and is closing a 189,000 square foot factory it opened in Denver in December 2021.
Planterra Foods, the plant-based division of meat giant JBS - which debuted in the refrigerated aisle last summer under the OZO brand – has moved into the frozen aisle, expanded its relationship with Boulder-based fungi tech co MycoTechnology, and is...
Impossible Foods is gearing up for market entry in Europe, China and Brazil; Beyond Meat is looking at “any and all plant-based protein sources” as it expands its ingredient toolbox; Meati Foods is preparing to launch fungi-based steaks, and Planterra...
Where is the plant-based meat category heading, and how reliable are some of the predictions out there about how much this market could be worth over the next 10-15 years?
Looking back, spring 2020 was not the ideal time to debut in grocery retail, observes Planterra Foods CEO Darcey Macken, who was gearing up to make a splash in the plant-based meat set in mid-April with the OZO brand before a certain pandemic threw a...
Meat giant JBS is making a big push into the plant-based meat arena via a new subsidiary – Boulder, CO-based Planterra Foods – which will make its debut in grocery stores across the US in mid-April with refrigerated burgers, grounds, and meatballs under...