A California judge has refused to throw out a false advertising lawsuit accusing Coca-Cola of misleading shoppers by marketing a juice comprised almost entirely of apple and grape juice as a ‘Pomegranate Blueberry flavored blend of 5 juices’.
POM Wonderful has failed to convince a federal jury that Ocean Spray Cranberries misled shoppers and deprived POM of potential sales by selling a pomegranate juice product containing only 2% pomegranate juice.
It is now increasingly likely that a judgment in the Federal Trade Commission’s (FTC’s) false advertising case against POM Wonderful will not be issued before POM squares up with rival Ocean Spray next month at a trial the cranberry juice giant has unsuccessfully...