Popcorn

Rabobank reports on astounding growth in RTE popcorn

US sales of ready to eat popcorn grew 25% to an estimated $750m in 2014

The 'astounding' reinvention of popcorn as "Millennial friendly, cool and healthy”

By Elaine Watson

“Tired brands and off-trend categories should take inspiration from the astonishing turnaround in the fortunes of popcorn,” according to a new report from Rabobank International, which reveals that US sales of the bagged, pre-popped, ready-to-eat (RTE)...

While microwave popcorn is in decline, sales of ready-to-eat popcorn have been growing strongly in recent years, says Diamond Foods

Diamond Foods bets big on ready-to-eat popcorn as category tops $600m

By Elaine Watson

The US ready-to-eat popcorn category has been “growing in the double-digits for the past 3-4 years” and is now worth “north of $600m in annual [retail] sales”, according to Diamond Foods CEO Brain Driscoll, who says new launches under the Kettle and Pop...

Diamond has made share gains for its Emerald nuts brand as it plans to improve relations with walnut growers

Diamond Foods claims it has not lost its lustre

By Oliver Nieburg

Snack maker Diamond Foods has said that it has made some market share gains following its failed Pringles bid and is taking steps to reposition the business, including rekindling relationships with walnut growers.

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