Private Label

The 2015 Product of the Year winners include several ready to eat foods. Source: Product of the Year

Product of the Year seal helps new products increase distribution, sales

By Elizabeth Crawford

While the upfront cost of third-party credentialing from Product of the Year is sizable for many small firms, winning the right to display its iconic red logo for two years can open distribution doors and increase sales in the long-run for new products,...

Falling gas prices offer growth opportunity for private label

Falling gas prices offer growth opportunity for private label

By Elizabeth Crawford

Tumbling gas prices that are lining consumers’ pockets with savings may provide an unexpected opportunity for private label to steal market share from national brands, rather than the other way around, recent consumer survey results reveal. 

Packaged Facts private label maturing

Private label evolving; hindered by still tepid economy

By Maggie Hennessy

Private label growth has slowed from the last several years when consumers flocked to the category due to the recession, according to a report from Packaged Facts. While retailers continue to launch and promote store brand products, a persistently sluggish...

Mike Post, on the role of cooking shows in expanding use of preserves: “Consumers may see a cooking show where the host adds a jar of raspberry preserves to a savory dish and they go, ‘I never thought of that.’”

Culinary trendwatching

Jams, jellies go beyond smearing on toast

By Maggie Hennessy

Whether it’s bringing bold heat, blending unusual flavors, adding a punch of superfruit or cleaning up the label, Millennials are driving food trends on the supermarket shelf and shaking up the longtime pantry staple of jams and jellies in the process,...

The keys to ‘green’ private label success? Affordability, credibility and clarity

Insights into the economical green products trend

The keys to ‘green’ private label success? Affordability, credibility and clarity

By Maggie Hennessy

Although the US private label market has a ways to go in catching up with Europe, a shifting consumer landscape has more consumers than ever examining products’ origins, paving the way for private label manufacturers to seize on those looking to shop...

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