Branded food manufacturers should start preparing now to win back customers from store brands when the economy improves, advises a new report from market researchers The Integer Group and M/A/R/C Research.
Product innovation could help drive consumers back to name-brand foods and beverages in 2010, according to market research organization The Nielsen Company.
Food and drink makers in Europe can expect little change from last year's fallen Christmas figures but food spending could suffer less than other consumer goods, predicts a report from Deloitte.
Brand owners should offer incentives to woo consumer back from private labels, say market researchers, as shoppers indicate they will not revert to name brands after the recession.
Private label is continuing to steal market share despite a more stable economy, but brands are fighting back on the battleground of health and convenience.
Private label still has enormous growth potential as those who believe non-branded goods are of high quality still far outnumber regular buyers, according to a new market report.
Sales of private label products are still growing, having “significantly increased” over the past year, according to new research from The Nielsen Company.
Private label product innovation has reached unprecedented highs and market share has rocketed as a result, according to market research organization Mintel.
While the switch to private labels may be gathering pace, consumers are reluctant to switch to store brands on purchases for children, says a new survey.
More than 90 percent of American consumers say they are likely to continue buying store brands even after the economy improves, and nearly half would like to see more of them, according to a new survey.
Consumers are unlikely to revert to ‘unsustainable’ spending habits when the economy recovers, according to a food and agribusiness expert at Rabobank.
Almost every household in America buys private label foods but their success is not as tied to the current economic crisis as many might think, according to new research from The NPD Group.
The future of the US ethnic food market is expected to be increasingly reliant on demand for more private label and organic options, but should survive the challenges posed by the economic downturn, say some industry groups.
Wal-Mart has expanded its range of private label goods with the launch of new products like organic eggs, but says cost saving, not added value, is key to the strategy.
In recent years the share of private label goods sold by retailers has been on the rise, reaching almost 50 per cent in traditional retailers. The FoodNavigator editorial team discusses what's driving the trend, and what it means for big brand manufacturers.
The economic downturn in the US is leading to strong sales increases for store brand products, but high quality standards need to be maintained to make sure they are long-lasting, experts warn.
Growth in the organic food and drink market is expected to slow along with the economy as consumers in the US are struggling financially, according to Mintel.
Switching to store brands and buying more staples such as rice and potatoes are among steps being taken by consumers who are increasingly concerned about rising food prices, according to a new survey.
While branded beverages continue to dominate the US drinks industry, private label manufacturers are now catering for more health focused product segments such as juices and waters, according to a new report.
Private label products are experiencing rapid growth, with health and wellness categories proving strong, as consumers look to make savings in tough economic times, according to new research from Nielsen.
Private label food and drink brands will continue to grow as
cash-strapped consumers' increasingly perceive the products as
value for money, according to Datamonitor.
The Private Label Manufacturers Association (PLMA) is inviting
ingredients firms to exhibit at its US trade show for the first
time this year, signalling the importance of being on trend rather
than following in the wake of the brands.
UK supermarket Asda said it is removing artificial colours and
flavours from all of its private label food and beverage products -
the biggest indication to date of the shift towards natural
ingredients in lieu of artificial additives.
Private label food and beverage products continue to grow in
popularity, opening up new opportunities for some manufacturers,
while presenting tougher competition for others.
Consumers are increasingly seeking out private label products that
are unique with improved marketing and packaging, according to a
new report, which claims the US market is ready to see more private
label.