Private Label

Costco's private label Kirkland Signature cookies, photo from Costco

Private, national brands can find mutual growth: IRI

By Maggie Hennessy

Both private label and national brands’ shares of sales remained unchanged during the past year, with private label share of dollar sales inching up slightly, due in large part to above-average price inflation within the private label sector.

28% of consumers have changed confectionery purchasing habits due to the economy, says NCA

C-stores and value retailers the winning channels for confectionery

By Oliver Nieburg

Convenience stores and value supermarkets are the fastest growing channels for confectionery in the US as cash strapped consumers down-trade and stores expand, according to the National Confectioners Association (NCA) and market analysts Nielsen.

ConAgra: Private brands are ‘not cheap generics’ anymore

ConAgra CEO: Private brands are ‘not cheap generics’ anymore

By Elaine WATSON

Growth in the US private label market will continue to outpace growth in branded products as retailers recognize that unique, premium and innovative store brands can help them boost profitability, differentiate themselves and increase consumer loyalty,...

ConAgra to buy Ralcorp for $6.8 billion

Breaking news

ConAgra to buy Ralcorp for $6.8 billion


After multiple abortive attempts in 2011, ConAgra Foods has announced that it has reached a ‘definitive agreement’ to buy Ralcorp Holdings, the largest manufacturer of private label food in the US.

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