Private Label

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Kroger reformulates prepared foods, hones in on private label products

By Deniz Ataman

As grocery prices are predicted to decelerate, with an expected increase of 1.2% this year, Kroger’s strategic reformulation of its deli and bakery goods is focused on expanding value and convenience for its shoppers with a focus on flavor, quality and...

Shrinkflation-weary consumers turn to private label

Shrinkflation-weary consumers turn to private label

By Ryan Daily

Raising prices while simultaneously shrinking products to offset higher inflation could cost brands more in the long term, suggests a new survey from YouGov that found consumers turned off by shrinkflation are turning to private label.

Kroger launches Smart Way ‘opening price point’ private label line

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Kroger launches Smart Way ‘opening price point’ private label line

By Elaine Watson

As inflationary pressures continue to strain household budgets, Kroger has launched a new private label line called Smart Way spanning multiple categories from canned vegetables to napkins to help shoppers more easily identify “opening price point items.”

TreeHouse Foods sells major chunk of meal prep business in $950m deal

TreeHouse Foods sells major chunk of meal prep business in $950m deal

By Elaine Watson

Private label specialist TreeHouse Foods – which has been looking to reengineer its portfolio to focus on higher-growth, higher-margin snacks and beverages markets – has struck a deal to sell a significant portion of its meal preparation business to European...

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