Gen Z consumers are turning to private-label brands for their value and reliability, but they are split on how to engage in the category and what to look for, Sarah Williams, assistant professor of marketing at SUNY Old Westbury, shared during a presentation...
The lines that separated retail and foodservice are blurring and breaking, as food technology is addressing logistic and supply chain issues and providing new ways for consumers to experience products, Kevin Ryan, CEO of Malachite Strategy & Research,...
PLMA quizzes 1,839 Millennials aged 20-29 on food and shopping habits
How do Millennials think about food, cooking, shopping and eating out? To find out, the Private Label Manufacturers Association (PLMA) commissioned Surveylab to conduct a nationwide online survey of 1,839 Americans (931 women, 908 men) aged between 20...
The private label sector reached all-time highs in terms of sales volumes, revenue and market share last year, according to new figures from the Private Label Manufacturers Association (PLMA).
Four in ten US shoppers have ditched a branded product in favor of a private label alternative, according to a poll of 800 shoppers conducted by GfK for the Private Label Manufacturers Association.
Branded foods could be about to make a comeback as private label growth shrunk to 3.2 percent in the four weeks to February 20, and brands saw a 2.4 percent rise, according to a Credit Suisse report.
Branded food manufacturers should start preparing now to win back customers from store brands when the economy improves, advises a new report from market researchers The Integer Group and M/A/R/C Research.
Sales of private label products are still growing, having “significantly increased” over the past year, according to new research from The Nielsen Company.
Private label product innovation has reached unprecedented highs and market share has rocketed as a result, according to market research organization Mintel.
Almost every household in America buys private label foods but their success is not as tied to the current economic crisis as many might think, according to new research from The NPD Group.
Private label products are experiencing rapid growth, with health and wellness categories proving strong, as consumers look to make savings in tough economic times, according to new research from Nielsen.
